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    Someone read all of it.
    Here's what matters.

    A cited judgment on every rival you watch — what moved, what it means, what to do. Not a dashboard you have to interpret. A conclusion you can forward.

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    SampleBrief 041 · Acme Corp · Mon 07 Aug47 sources · conf 0.91

    Monday.com is buying the mid-market. Asana is about to reprice.

    Monday shipped a seat-based mid-market tier at $18 and put paid spend behind it in four markets[3]. Asana hasn't touched a pricing page since 21 May — its longest freeze in two years[7].

    01Monday.com added an $18 mid-market tier−$6 vs you
    WasStandard — $24/seat · for growing teams
    NowStandard for Teams — $18/seat · portfolios, goals, workload
    02Asana pricing frozen 78 days78d
    03ClickUp cut 9 ad creatives, launched 2−7 net

    The call

    Move your Advanced tier to $21 before Monday's campaign compounds — or make the gap explicit on your pricing page. This week.

    A sample brief on real companies, written to show the shape. Yours is written from your rivals' live public pages.

    40+
    Pages read per rival
    8
    Source categories
    100%
    Claims cited
    0
    Uncited assertions

    The hard part

    A quiet week is still a brief.

    Monitoring tools go blank when nothing happens, and you learn nothing. A brief always has a writer, so a quiet week gets the one thing a quiet week means — and the reason it's worth noticing.

    SampleBrief 040 · week of 31 Jul · 0 changes crossed threshold

    Nobody moved. That's the signal.

    Three rivals, zero pricing or product changes in seven days — the first fully quiet week since March. Monday and ClickUp both froze two weeks before their last major launches. Treat this as a pre-announcement lull, not calm: check again Thursday.

    How a brief gets written

    01 · Read

    All of it, not three pages

    40+ public pages per rival across 8 source categories — websites, pricing pages, changelogs, review sites, social media, GitHub and open source, research pages, and press/community signals.

    02 · Verify

    Every claim carries its source

    Findings link back to the live page they came from, so you can check anything we say. What we couldn't observe stays blank — never invented, never estimated.

    03 · Conclude

    A verdict, not a data dump

    A thesis about your market, numbered findings with the before/after proof, and the call: what to do about it. A conclusion you can forward.

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