Alternatives brief · HubSpot · 3 alternatives · 3 with review data · 3 with cited pricing · Updated 2026-03-13

Best HubSpot Alternatives in 2026

Salesforce is the highest-rated HubSpot alternative we track — 4.4/5 on G2 across 20,500 reviews.

3 HubSpot alternatives compared side by side. Find the right crm for your team.

Why do teams look for HubSpot alternatives?

  • Enterprises needing Salesforce-level customization
  • Companies with very complex, multi-pipeline sales processes
  • Teams on a tight budget (premium features get expensive)

Top HubSpot alternatives

01 Salesforce Salesforce is the most powerful and customizable CRM on the market, but its complexity and cost make it best suited for enterprises with dedicated admin resources. Best for: Enterprise organizations needing a comprehensive CRM ecosystem 4.4/5 G2 from $25/user/month Compare → Profile →
02 Pipedrive Pipedrive is the most intuitive sales pipeline CRM on the market, ideal for SMBs that want visual deal management without the complexity of Salesforce or HubSpot. Best for: SMB sales teams that want a visual, intuitive pipeline CRM 4.3/5 G2 from $14/user/month Compare → Profile →
03 Zoho CRM Zoho CRM offers the most feature-per-dollar value in the CRM market, rivaling Salesforce in customization at a fraction of the price, but its dated UI holds it back. Best for: Budget-conscious teams wanting Salesforce-level features at a fraction of the cost 4.1/5 G2 from $14/user/month Compare → Profile →

Quick comparison table

Tool G2 Rating Starting Price Free Plan
HubSpot 4.4/5 $15/seat/month Up to 5
Salesforce 4.4/5 $25/user/month No
Pipedrive 4.3/5 $14/user/month No
Zoho CRM 4.1/5 $14/user/month Up to 3

Frequently asked questions

What are the best HubSpot alternatives in 2026?

The top HubSpot alternatives include Salesforce, Pipedrive, Zoho CRM. Each has different strengths depending on your team size, budget, and specific needs.

Is there a free alternative to HubSpot?

Yes, Zoho CRM offers free plans. Zoho CRM's free plan supports up to 3 users.

Why do teams switch from HubSpot?

Common reasons teams look for HubSpot alternatives: enterprises needing salesforce-level customization; companies with very complex, multi-pipeline sales processes; teams on a tight budget (premium features get expensive). The best alternative depends on which of these pain points matters most to your team.

Compare HubSpot alternatives in depth

Free competitive intelligence report comparing HubSpot against Salesforce, Pipedrive, Zoho CRM. Pricing, features, momentum, and strategic recommendations.

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HubSpot is a trademark of its respective owner. Rivalize is not affiliated with HubSpot. All information is sourced from publicly available data.