Affinity Review 2026: Is It Worth It?
Affinity is the gold standard CRM for dealmakers and investment professionals, turning email and calendar data into actionable relationship intelligence.
What does Affinity do?
Relationship intelligence CRM for dealmakers and investment firms. Founded in 2014 and headquartered in San Francisco, CA, Affinity serves teams in the crm space. The company has 201-500 employees.
What are Affinity's key features?
Automatic relationship intelligence from email and calendar
Deal flow management for investment teams
Relationship strength scoring and network mapping
Automated data entry from communications
Pathfinder for finding warm introductions
Industry-specific workflows for VC, PE, and M&A
How much does Affinity cost?
Pricing Model
paid only
Starting Price
$150/user/month
Enterprise
Available
Annual Discount
Annual billing only
Pricing verified 2026-03-13
What do users say about Affinity?
G2
4.4
out of 5 (70 reviews)
Capterra
4.7
out of 5 (40 reviews)
Who is Affinity best for?
Best for
- Venture capital and private equity firms managing deal flow
- Investment banks and M&A teams tracking relationships
- Professional services firms where relationships drive revenue
Not ideal for
- SMBs with standard sales pipeline needs (overkill and overpriced)
- Teams wanting a budget-friendly CRM
- Organizations outside finance and professional services
Frequently asked questions about Affinity
Is Affinity worth it in 2026?
Affinity is the gold standard CRM for dealmakers and investment professionals, turning email and calendar data into actionable relationship intelligence.
How much does Affinity cost?
Affinity starts at $150/user/month. Enterprise pricing is available on request.
What are Affinity's biggest pros and cons?
Affinity is best for venture capital and private equity firms managing deal flow. However, it may not be ideal for smbs with standard sales pipeline needs (overkill and overpriced).
What are the best Affinity alternatives?
Top Affinity alternatives include Attio, HubSpot, Salesforce. Each has different strengths depending on your team size, budget, and specific needs.
Affinity competitors
3 competitorsAttio
crmNext-gen CRM that builds itself around your data and relationships.
HubSpot
crmAll-in-one CRM, marketing, sales, and service platform for growing businesses.
Salesforce
crmThe world's largest CRM platform powering enterprises globally.
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Compare Affinity vs competitors
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Affinity is a trademark of its respective owner. Rivalize is not affiliated with Affinity. All information is sourced from publicly available data.