The Verdict · Figma
60
Momentum score
Figma competes in a market with 2 analyzed competitors.
23
Traffic
38
SEO
8
Commercialization
17
Distribution
80
Community/Momentum
Scored from 5 first-party signals · 0 guessed
GitHub Stars
4
◆ github.com/Figma
Competitive Intelligence Report
FigmavsAdobe XDvsSketch
Analysis of Figma against 2 competitors. 34 pages analyzed across 3 sites.
60
Momentum Score
▼ 5 vs Adobe XD
Coverage34 pages
Competitors2 tracked
Features21/25
Pricing38% cheaper
Momentum-5 pts
Reviews20.1K vs 10.7K
You're undercutting Sketch by 38% at mid.
$15 vs their $24 on the mid tier.
Entry Tier Pricing
Figma (YOU)
Professional
$12/per editor/month billed annually
- Unlimited Figma files
- Unlimited FigJam boards
- Unlimited version history
- Team libraries
Professional
$15/per editor/month billed monthly
- Unlimited Figma files
- Unlimited FigJam boards
- Unlimited version history
- Team libraries
Adobe XD
No pricing data
Sketch
Standard
$12/per editor/month billed yearly
- Real-time collaboration
- Unlimited documents
- Unlimited free viewers
- Document version history
Business
$24/per editor/month billed yearly
- Everything in Standard
- Single Sign-On (SSO)
- Advanced permissions
- Dedicated support
Enterprise
$44/per editor/month billed yearly
- Everything in Business
- SCIM provisioning
- BYOK encryption
- Private cloud environment
Private Cloud
Contact for pricing
- Everything in Business
- Private cloud environment
- Choice of hosting locations
- Unlimited Workspaces
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IOverview
No gaps detected
No major channel gaps detected.
You're present where your competitors are active. We'll alert you the moment a new gap opens.
🎯
Beat your closest competitor
1
Exploit Adobe XD's customer pain point in your messaging
Adobe XD customers complain: "Small Business (50 or fewer emp.) (424)"
→ Competitor weakness = your immediate opportunity
2
Monitor Sketch's recent moves — high momentum competitor
Momentum score: 65 vs yours: 60
→ Observed activity is higher in the current signal set
+ 1 more recommendation
Unlock the full action plan with specific next steps
Upgrade to Starter — $29/mo →
Figma competes in a market with 2 analyzed competitors. Sketch leads in momentum (65 vs your 60), indicating more active market presence. Your pricing is positioned as cheapest in the market (median: $12).
Data confidence: high
Figma competes in a market with 2 analyzed competitors. Sketch leads in momentum (65 vs your 60), indicating more active market presence. Your pricing is positioned as cheapest in the market (median: $12).
Key Threats
- Sketch carries 219,919 reviews vs your 20,063 — a materially larger public review footprint.
Top Opportunities
- Geographic expansion to serve international customer demand
Strategic Options
Defensive
Monitor and respond to Sketch's growing presence
Differentiation
Double down on: Enterprise-grade compliance breadth with SOC 2, GDPR, ISO 27001, SOC 1, and FedRAMP makes it credible in regulated deals and public sector procurement [14].
Bottom Line
Figma is well-positioned with strong momentum. Focus on differentiation and defending against Sketch.
Sitemap Tree
8 pages
Homepage
Pricing
Customers
Careers
Content
Docs / API
Trust / Legal
Other
Sitemap Tree
19 pages
Homepage
Pricing
Product
Customers
Company
Careers
Content
Docs / API
Other
FigmaYOUR PRODUCT8 pages
https://figma.com
Founded
2012
Employees
~2,804
Funding
$749M
4.6
/ 5.0
20,063 reviews
Tech Stack
Next.jsAstroAngularReactMixpanelHeapGoogle AnalyticsAmplitudeThird-Party Tools
IntercomDriftStripeShopifyTypeformKey Findings
- Broad platform expansion: Figma is no longer just a design tool; careers and blog content show a portfolio spanning FigJam, Slides, Draw, Buzz, Sites, Make, Dev Mode, and MCP integration, which matters because it can expand account value but also makes the product harder to explain in one sentence (sources: careers page, blog).
- AI is becoming the main narrative: The March 2026 blog post on AI agents designing directly on the canvas shows Figma is pushing AI into the core workflow, not as a side feature, which matters because it targets the next buying criterion for innovation-led teams [8].
- Enterprise trust is a real sales asset: The security page lists SOC 2, GDPR, ISO 27001, SOC 1, and FedRAMP, which materially strengthens regulated-enterprise conversion and should be surfaced earlier in the funnel.
- Scale proof is credible but not unmatched: The customer page says '500 companies,' and the app has 20,063 reviews at 4.62797/5, which proves adoption but is weaker social proof than Sketch’s review volume; this matters because familiar consumer metrics influence top-of-funnel trust (sources: customer page, app store data).
- Pricing is visible but not yet strategically differentiated: The public pricing research confirms Professional at $12/editor/mo annually or $15 monthly, but the data does not show a stronger economic wedge than Sketch; this matters because Figma must compete on value, not just feature breadth.
Strengths
- +Enterprise-grade compliance breadth with SOC 2, GDPR, ISO 27001, SOC 1, and FedRAMP makes it credible in regulated deals and public sector procurement [14].
- +A multi-product surface spanning design, whiteboarding, presentations, websites, and AI gives Figma more ways to expand inside an account than a single-purpose design tool (sources: /careers, /blog).
- +Public customer proof is clear enough to anchor trust: '500 companies' and a large App Store rating base support mainstream adoption claims (sources: /customers, app store).
- +Developer and ecosystem support are real, with API/developer docs and prominent plugins/UI kits in the primary CTA, which helps retention by embedding Figma into adjacent workflows (sources: pricing research, CTA text).
Weaknesses
- -Sketch now has a cleaner low-friction entry offer, while Figma’s public pricing signal still centers on editor-based cost; that makes Figma easier to compare on price than on differentiated ROI (sources: Figma pricing research, Sketch pricing page).
- -The product breadth is a double-edged sword: FigJam, Slides, Draw, Sites, Buzz, Make, and Dev Mode widen the story but also increase onboarding complexity and the risk of feature overload (sources: careers page, blog).
- -App Store social proof is materially smaller than Sketch’s, which weakens consumer-style credibility in early evaluation.
Adobe XD6 pages
https://xd.adobe.com
Founded
2016
Employees
~26,000
Valuation
$20B
4.7
/ 5.0
10,749 reviews
Tech Stack
ReactSocial Presence
Key Findings
- Product appears frozen at the edges: The scraped material is a user guide for Adobe XD rather than active pricing, roadmap, or recent launches, which matters because buyers will read this as stagnation relative to faster-moving alternatives [23].
- Strong prototyping legacy, weak current proof: The user guide highlights prototyping depth, voice commands, Lottie, and design specs, but there is no accompanying update cadence or pricing motion in the provided data; this matters because legacy capability without visible momentum weakens competitive urgency [23].
- No visible go-to-market engine in the scraped set: The missing pricing, trust, and success-story pages suggest limited public-facing investment in acquisition and proof, which matters because consideration-stage buyers need recent evidence, not just feature lists (sources: /marketplace, /success-stories, /trust, /compliance pages not found).
Strengths
- +Deep prototyping and inspection capabilities are documented, including Lottie, voice commands, and design specs, which suggests strong functionality for teams centered on interactive prototype review [23].
- +Adobe XD’s brand association with the broader Creative Cloud ecosystem can still aid recognition and enterprise trust, even though no specific recent go-to-market evidence was scraped here (inferred from product naming and ecosystem context).
Weaknesses
- -No pricing, security, or active customer proof surfaced in the provided data, which makes Adobe XD look less investable than current competitors in buyer diligence (sources: scraped pages).
- -The scraped content reads like documentation rather than a product-led growth motion, which suggests weak top-of-funnel narrative momentum [23].
- -No recent launch cadence was visible in the provided pages, which makes feature freshness hard to defend against Sketch or Figma (sources: scraped pages).
Sketch20 pages
https://sketch.com
Founded
2010
Employees
~250
Funding
Bootstrapped
2.0
/ 5.0
50 reviews
Tech Stack
ReactAngularThird-Party Tools
StripeKey Findings
- Lower-friction adoption path: The pricing page offers a 30-day free trial with no credit card and a $12/editor/mo annual Standard plan, which matters because it shortens evaluation cycles and lowers the barrier to team adoption.
- Privacy-first positioning is explicit: The about-us page says Sketch collects minimal analytics, does not set cookies to track users, and does not follow users with ads, which matters because this is a differentiator for privacy-sensitive design organizations.
- Enterprise control stack is concrete: Business and Enterprise include SSO, SCIM, BYOK encryption, private cloud, custom permissions, and dedicated support, which matters because Sketch can sell into governance-heavy accounts without needing a sprawling platform story.
- Web handoff is improving, not standing still: March 2026 changelog entries show upgrades to layer lists, inspector behavior, workspace organization, previews, and Slack integration, which matters because Sketch is closing the gap between native Mac depth and browser-based collaboration (sources: Sketch changelog pages).
- Community and review proof are much larger than Figma’s in the app store: 219,919 reviews at 4.77205/5 create stronger social proof for Sketch, which matters because it reduces buyer risk perception before a trial even starts.
Strengths
- +A native Mac app plus browser app gives Sketch both offline depth and web collaboration, which is hard for pure web-first tools to replicate credibly [35].
- +Privacy and independence are explicit product-level strengths, including minimal analytics and no ad tracking, which aligns with enterprise governance and designer trust [43].
- +Enterprise controls are comprehensive: SSO, SCIM, BYOK, private cloud, permissions, and custom terms create a strong control surface for larger accounts.
- +The product velocity signal is strong, with recent web-app and inspector improvements in the changelog, indicating active refinement rather than maintenance mode [9].
Weaknesses
- -The product’s strongest public narrative is still Mac-native and design-centric, which can limit appeal for teams that want a broader end-to-end platform rather than a focused design tool [35].
- -The public pricing page explicitly says there is no entirely free plan, only free viewers and a trial, which can raise adoption friction for hobbyists or very small teams.
- -The company’s own messaging emphasizes focus over breadth, which is a strength strategically but also means it can be outflanked by broader multi-product suites in consolidation deals [43].
Adobe
| Founded | 2016 |
| Employees | ~26,000 |
| Investors | Chief Executive Officer at the apex[18] |
| Valuation | $20B |
| Revenue | $18.09 billion |
| Recent Launches | Project Comet demonstration at Adobe XD MAX in October 2016, XD beta version for macOS released on March 14, 2016, XD version for Windows released on December 13, 2016 |
Figma
| Founded | 2012 |
| HQ | San Francisco, CA |
| Employees | ~2,804 |
| Funding | $749M |
| Revenue | ~$1B |
| Recent Launches | Agents on the Figma canvas (March 24, 2026), Design system slots tips and guidance (March 5, 2026) |
Sketch
| Founded | 2010 |
| Founders | Pieter Omvlee |
| CEO | Pieter Omvlee |
| HQ | The Hague, Netherlands |
| Employees | ~250 |
| Funding | Bootstrapped |
| Latest Round | Series A: $20M from Benchmark on March 13, 2019 [1][4][7] |
| Funding Rounds | Series A: $20M from Benchmark on March 13, 2019 [1][4][7] |
| Investors | Benchmark Capital |
| Revenue | $45.7 million estimated annual revenue |
| Named Customers | Fortune |
| Recent Launches | Web version development focus, Collaborative workflows support |
Adobe
| Tagline | User Guide Cancel Preview on mobile devices |
| Value Prop | Design, prototype, and share with Adobe XD. |
| Positioning | Legacy prototyping and sharing workflow inside Adobe XD’s ecosystem. |
| Tone | Documentation-heavy, utilitarian. |
| vs Competitors | More of a continuity play for existing Adobe XD users than a modern category leader. |
Figma
| Tagline | Get started Plugins UI kits |
| Value Prop | Design, prototype, collaborate, and now use AI to create product work in one place for teams building products together. |
| Positioning | Broad collaborative product platform for teams, not just a design editor. |
| Tone | Technical, product-led, aspirational. |
| vs Competitors | Positions itself as the full-stack collaboration layer for product development, with security and ecosystem depth to support enterprise adoption. |
Sketch
| Tagline | Pricing for individuals, agencies & teams |
| Value Prop | Create with precision in a native Mac app, then collaborate and hand off work in the browser and on mobile. |
| Positioning | Focused UI/UX design tool with strong privacy and control. |
| Tone | Practical, craft-oriented, precise. |
| vs Competitors | Explicitly avoids being everything for everyone and instead sells depth, independence, and governance to designers and teams. |
Adobe
| Primary Users | Designers and prototypers |
| Primary Buyers | Existing Adobe XD account owners and creative teams |
| Industries | Creative, Design, Product |
| Channels | Documentation, Adobe XD ecosystem, Unknown |
Figma
| Primary Users | Product designers, engineers, product managers, and cross-functional product teams |
| Primary Buyers | Design leaders, product leadership, and enterprise IT/security buyers |
| Company Size | From solo founders to Fortune 500 |
| Industries | Software, Technology, Enterprise, Government, Education |
| Geography | Global |
| Channels | Blog, Plugins, UI kits, Customer stories, Release notes, Developer docs |
Sketch
| Primary Users | UI/UX designers and product designers |
| Primary Buyers | Design leads, agencies, and operations buyers |
| Company Size | Individuals, agencies, growing teams, and medium-to-large organizations |
| Industries | Design, Agencies, Product teams, Software |
| Geography | Global |
| Channels | Pricing page, Blog, Changelog, Documentation, Community forum, App Store |
IICore Analysis
Not enough shared data to rank you against competitors yet.
Competitors show data on 3 dimensions where yours is missing — fill your side before reading that as a loss.
Lead
Lag
Scroll horizontally for full competitor coverage
Sketch is leading momentum (65/100) — you trail at 60.
That's a 5-point gap. Adobe XD at 28.
65
/100
60
/100
28
/100
Signals: Employees · Funding · Social followers · Reviews · App Store · Open positions · Content velocity · Changelog · Careers · Customer proof
Pricing Intelligence
Your Position
Cheapest
Market Median
$12
Free Tier Available
None
Pricing Models
Adobe: unknown Figma: flat Sketch: enterpriseYou own 5 features in AI and New Creation Surfaces no competitor matches.
That category is your moat. Lean into it in positioning and onboarding.
Feature Coverage by Category
Figma (84%)
Adobe (32%)
Sketch (68%)
IIIStrategic Analysis
Adobe XD is your cleanest opening: 5 weaknesses and 4 opportunities.
Sketch is your biggest threat: 3 threats and 4 strengths.
Cross-Analysis
Leverage (S+O)
- Leverage "Enterprise-grade compliance breadth with SOC 2, GDPR, ISO 27001, SOC 1, and FedRAMP makes it credible in regulated deals and public sector procurement [14]." to pursue "Geographic expansion to serve international customer demand"
- Leverage "A multi-product surface spanning design, whiteboarding, presentations, websites, and AI gives Figma more ways to expand inside an account than a single-purpose design tool (sources: /careers, /blog)." to pursue "Geographic expansion to serve international customer demand"
Vulnerability (W+T)
- "Sketch now has a cleaner low-friction entry offer, while Figma’s public pricing signal still centers on editor-based cost; that makes Figma easier to compare on price than on differentiated ROI (sources: Figma pricing research, Sketch pricing page)." is exposed by "Adobe XD has higher app satisfaction (4.7 vs 4.6)"
- "The product breadth is a double-edged sword: FigJam, Slides, Draw, Sites, Buzz, Make, and Dev Mode widen the story but also increase onboarding complexity and the risk of feature overload (sources: careers page, blog)." is exposed by "Adobe XD has higher app satisfaction (4.7 vs 4.6)"
Overall Market Attractiveness
5.8 / 10
Sketch is the GTM motion you need to beat: Hybrid (PLG + Sales).
Sketch shows up in 6 channels. Figma runs Hybrid (PLG + Sales).
Your clearest GTM opening is Youtube: Only Sketch is active — low competition channel
Growth Motion Comparison
FigmaHybrid
- Enterprise tier indicates sales-assisted upsell
Channels: TiktokTwitter/XFacebookLinkedinInstagram
Content: BlogCase StudiesDeveloper Docs
Adobe XDSales-Led
- No public pricing — contact sales model
Channels: Facebook
Content: Case Studies
SketchHybrid
- Enterprise tier indicates sales-assisted upsell
Channels: GithubDiscordTwitter/XYoutubeLinkedinInstagram
Content: BlogCase StudiesDeveloper Docs
Channel Opportunities
Youtube1 of 3 companies active on Youtube
Only Sketch is active — low competition channel
Tiktok1 of 3 companies active on Tiktok
Only Figma is active — low competition channel
Github1 of 3 companies active on Github
Only Sketch is active — low competition channel
Social Proof Comparison
Figma
moderate
Adobe XD
moderate
Sketch
moderate
Content Activity
| Company | Blog Frequency | Changelog Frequency | Last Changelog |
|---|---|---|---|
| Figma (YOU) | ~26 posts visible | — | — |
| Adobe XD | — | — | — |
| Sketch | — | — | 2026-03-12 |
Figma
sales-assistedConversion
Direct paid signup
Primary CTA
Get started Plugins UI kits
Onboarding Signals
Documentation availableAPI/developer docsLive chat support
Retention Signals
Blog (~26 posts visible)
Adobe XD
sales-assistedConversion
Demo request / contact sales
Primary CTA
Get Started Download
Onboarding Signals
None detected
Retention Signals
None detected
Sketch
sales-assistedConversion
Free trial
Primary CTA
Get started Download main
Onboarding Signals
Documentation availableAPI/developer docs
Retention Signals
Active changelog
Journey Gaps & Opportunities
- No competitor offers a quickstart guide — opportunity for better onboarding
- No competitor has a community forum — opportunity for user engagement
- No competitor offers pure self-serve — opportunity for PLG motion
You've raised $749M — every competitor appears bootstrapped.
Funded runway means you can outspend, out-hire, and outlast bootstrapped rivals.
Estimates based on public data — not audited financials
Company Financials
Figma (YOU)
Total Funding
$749M
Revenue
~$1B
Adobe XD
Revenue
$18.09 billion
Valuation
$20B
Investors
Chief Executive Officer at the apex[18]
Sketch
Total Funding
Bootstrapped
Revenue
$45.7 million estimated annual revenue
Funding Rounds
Series A: $20M from Benchmark on March 13, 2019 [1][4][7]
Investors
Benchmark Capital
Scenario Analysis
Sketch raises a large funding round and doubles sales/marketing spend
unlikelyImpact: Increased competitive pressure in acquisition channels; potential pricing pressure from subsidized free tiers
Response: Prepare defensible differentiation narrative; lock in key customers with annual contracts
Core product features become commoditized and prices converge toward free
possibleImpact: Revenue compression; need to find alternative monetization or premium differentiation
Response: Build premium features (AI, integrations, enterprise) that cannot be easily commoditized
A well-funded new entrant enters the market with a superior product at lower price
unlikelyImpact: Market share erosion; potential loss of early-stage customers
Response: Strengthen switching costs through integrations and data lock-in; build community moat
Feature Gaps
AI agents on canvasGap to close
Only you offer "AI agents on canvas" — a unique differentiator
Prompt-to-codeGap to close
Only you offer "Prompt-to-code" — a unique differentiator
Website publishingGap to close
Only you offer "Website publishing" — a unique differentiator
Presentation creationGap to close
Only you offer "Presentation creation" — a unique differentiator
On-brand asset generationGap to close
Only you offer "On-brand asset generation" — a unique differentiator
SOC 2Gap to close
Only you offer "SOC 2" — a unique differentiator
1
Sketch carries 219,919 reviews vs your 20,063 — a materially larger public review footprint.
2
Geographic expansion to serve international customer demand
Each move below is read against your own positioning — what it means for you, and what to do. Every claim links to the source it came from; anything we couldn't source, we dropped.
Adobe XD
MEDIUM CONFIDENCE
The move
Adobe XD publishes a dedicated page page. [23]
Against your position
Your pricing page is the public baseline for this comparison. [15]
So what for you
A sales-ready card per competitor — why you win, their weak spots, how to handle "but they do X", and what to ask in discovery. Every claim links to the source it came from; anything we couldn't source, we dropped.
vs Adobe XD
Why we win
Their weaknesses
Objection handling
vs Sketch
Why we win
- Lead with Enterprise-grade compliance breadth with SOC 2, GDPR, ISO 27001, SOC 1, and FedRAMP makes. Contrast it with Sketch's the product’s strongest public narrative is still Mac-native and design-centric, which can limit appeal. [1][14][28][35]
- Lead with Public customer proof is clear enough to anchor trust. Contrast it with Sketch's the company’s own messaging emphasizes focus over breadth, which is a strength strategically but. [1][28][43]
Their weaknesses
- The product’s strongest public narrative is still Mac-native and design-centric, which can limit appeal for teams that want a broader end-to-end platform rather than a focused design tool. [28][35]
- The company’s own messaging emphasizes focus over breadth, which is a strength strategically but also means it can be outflanked by broader multi-product suites in consolidation deals. [28][43]
Objection handling
1
Exploit Adobe XD's customer pain point in your messaging
Adobe XD customers complain: "Small Business (50 or fewer emp.) (424)"
This Week
Immediate
Competitor weakness = your immediate opportunity
2
Monitor Sketch's recent moves — high momentum competitor
Momentum score: 65 vs yours: 60
This Week
Immediate
Observed activity is higher in the current signal set
3
Promote your unique features: AI agents on canvas, Prompt-to-code, Website publishing
Feature matrix shows 8 feature(s) that no competitor offers
Unique capabilities are your strongest differentiation lever
This Month
Strategic
4
Leverage "Enterprise-grade compliance breadth with SOC 2, GDPR, ISO 27001, SOC 1, and FedRAMP makes it credible in regulated deals and public sector procurement [14]." to pursue "Geographic expansion to serve international customer demand"
Derived from SWOT cross-analysis (strength + opportunity alignment)
Leveraging strengths to capture opportunities creates sustainable advantage
This Quarter
Longer Bet
Biggest Threat
Sketch carries 219,919 reviews vs your 20,063 — a materially larger public review footprint.
Market Positioning
Figma competes in a market with 2 analyzed competitors. Sketch leads in momentum (65 vs your 60), indicating more active market presence. Your pricing is positioned as cheapest in the market (median: $12).
Opportunities
- Geographic expansion to serve international customer demand
IVMarket Signals
Public marketing pages discovered during scraping, grouped by intent.
Figma (YOU)
8 pages
Pricing1
- › Figma Pricing (from research)
Customers2
- › Customer Stories | Figma
- › /case-studies
Careers1
- › Careers at Figma
Content1
- › Figma Blog | Shortcut
Docs / API1
- › /docs
Trust / Legal1
- › Figma Security | Peace of Mind by Design
Other1
- › /changelog
Adobe XD
5 pages
Customers1
- › Page Not Found
Integrations1
- › Page Not Found
Trust / Legal2
- › Page Not Found
- › Page Not Found
Other1
- › /apps
Sketch
19 pages
Pricing1
- › Pricing for individuals, agencies & teams · Sketch
Product1
- › All Sketch Features — Symbols, Layer Styles, Color Variables
Customers1
- › #MadeWithSketch · Sketch Blog
Company2
- › Page not found · Sketch
- › About Sketch · What makes us different
Careers1
- › Careers · Sketch
Content5
- › Sketch Blog · Latest Posts & Updates
- › How Darkroom is building the next-generation of mobile first
- › How Forrest put a twist on fitness tracking — then did it al
- › How Gentler Streak brings kindness to fitness · Sketch Blog
- › I, Robot: How Mark Jardine of Tapbots designs award-winning
Docs / API1
- › Get started with official documentation and guides · Sketch
Other7
- › What’s New with Sketch — Latest Updates and Features · Sketc
- › Page not found · Sketch
- › Easier Workspace organization · Sketch
- › Improved Inspect mode · Sketch
- › Previews · Sketch
- +2 more
Adobe XD has a 9.3× team-size advantage over you.
~26000 employees vs your ~2804. They can execute at a different scale.
Team Size Comparison
Figma
Role Breakdown
Design
46
Sales
45
Engineering
41
Operations
21
Marketing
9
Support
6
Product
3
Data
2
Sketch
Role Breakdown
Design
8
Engineering
6
Support
4
Marketing
2
Leadership & Founders
Sketch
CEO
Pieter Omvlee
Founders
Pieter Omvlee
Leadership
Pieter Omvlee — Founder
Figma (YOU)
Revenue
~$1B
Adobe XD
Revenue
$18.09 billion
Sketch
Revenue
$45.7 million estimated annual revenue
Figma
(YOU)
Open Source
View on GitHub →
Stars
4
Repos
194
Contributors
100
Last Commit
5 months ago
Languages:Ruby
Top Repositories
raven-ruby
Ruby
★ 0
⎋ 0
repo-template
★ 4
⎋ 22
Adobe XD
Open Source
View on GitHub →
Stars
1.4K
Repos
20
Contributors
19
Last Commit
3.4 years ago
Languages:JavaScriptCSS
Top Repositories
design-system-package-dsp
★ 355
⎋ 38
xd-to-flutter-plugin
JavaScript
★ 949
⎋ 105
cloud-content-api-samples
JavaScript
★ 17
⎋ 5
community-and-support
CSS
★ 1
⎋ 0
cloud-content-api-docs
CSS
★ 8
⎋ 4
Figma (YOU)
Blog
~26 posts visible
Last Commit
5 months ago
Adobe XD
Last Commit
3.4 years ago
You have 3.2× more customer reviews than Adobe XD.
2,435 total reviews vs their 760. Social proof is yours.
| Source | Figma (YOU) | Adobe XD | Sketch |
|---|---|---|---|
| G2 |
★★★★★
4.7
1,400 reviews
|
★★★★★
4.5
760 reviews
| — |
| Capterra |
★★★★★
4.7
850 reviews
| — | — |
| Trustpilot |
★★★★★
2.5
185 reviews
| — |
★★★★★
2.6
6 reviews
|
Adobe XD
G2
What Customers Love
- “See all 760 Adobe XD Express reviews”
- “Quickly and easily make standout content from thousands of beautiful templates with the all-new Adobe XD Express. Simply choose a template, add images...”
- “Adobe XD Express Community”
Top Complaints
- “ease of use”
- “Search reviews”
- “Small Business (50 or fewer emp.) (424)”
Competitive Review Opportunities
Adobe XD
Top complaint:
“ease of use”
Your opportunity:
Address this pain point directly in your positioning and sales messaging.
Figma
siliconangle.com
Mar 20, 2026
Figma’s orchestration bet: Why MCP network effects redefine software defensibility - SiliconANGLE
Neutral
Figma
siliconangle.com
Feb 27, 2026
Figma
siliconangle.com
Feb 27, 2026
Figma
techcrunch.com
Feb 26, 2026
Atlassian embeds agents into Jira and embraces MCP for third-party integrations - SiliconANGLE
Neutral
Figma
siliconangle.com
Feb 25, 2026
Showing up to 20 most recent press mentions across all analyzed companies
Figma (YOU)
API DocumentationYes
Enterprise TierYes
Status PageYes
Security & Compliance
SOC 2GDPRISO 27001SOC 1FedRAMP
Enterprise Readiness
6 / 10
Adobe XD
Enterprise TierYes
Status PageNo
Security & Compliance
SSO
Enterprise Readiness
5 / 10
Sketch
API DocumentationYes
Enterprise TierYes
Status PageYes
Enterprise Readiness
4 / 10
Figma: view. comment. mirror.
Rating
★★★★★
4.3
Reviews
43.6K
Installs
—
Last Updated
—
Family
View on Google Play →
Every data point in this report is traceable. Below are the 63 sources consulted.
🌐
Website Analysis
(3 sources)
📱
App Store Data
(3 sources)
🔎
Web Research
(11 sources)
Figma
Figma Pricing Guide: Control Enterprise Costs and Editor Access | CloudEagle.ai
https://www.cloudeagle.ai/blogs/figma-pricing-guide
Sketch
Sketch Pricing: Plans & Subscriptions for Individuals and Teams
https://www.sketch.com/pricing/
📄
Deep Page Scraping
(35 sources)
Data coverage
This report analyzes 2 competitors. Some strategic sections require data from 3+ competitors. Sections below our confidence threshold have been hidden rather than showing unreliable estimates.
DDCompetitor Deep Dives
Adobe XD
https://xd.adobe.com
Momentum Score
28
Key Findings
- Product appears frozen at the edges: The scraped material is a user guide for Adobe XD rather than active pricing, roadmap, or recent launches, which matters because buyers will read this as stagnation relative to faster-moving alternatives [23].
- Strong prototyping legacy, weak current proof: The user guide highlights prototyping depth, voice commands, Lottie, and design specs, but there is no accompanying update cadence or pricing motion in the provided data; this matters because legacy capability without visible momentum weakens competitive urgency [23].
- No visible go-to-market engine in the scraped set: The missing pricing, trust, and success-story pages suggest limited public-facing investment in acquisition and proof, which matters because consideration-stage buyers need recent evidence, not just feature lists (sources: /marketplace, /success-stories, /trust, /compliance pages not found).
SWOT
Strengths
- Deep prototyping and inspection capabilities are documented, including Lottie, voice commands, and design specs, which suggests strong functionality for teams centered on interactive prototype review [23].
- Adobe XD’s brand association with the broader Creative Cloud ecosystem can still aid recognition and enterprise trust, even though no specific recent go-to-market evidence was scraped here (inferred from product naming and ecosystem context).
Weaknesses
- No pricing, security, or active customer proof surfaced in the provided data, which makes Adobe XD look less investable than current competitors in buyer diligence (sources: scraped pages).
- The scraped content reads like documentation rather than a product-led growth motion, which suggests weak top-of-funnel narrative momentum [23].
- No recent launch cadence was visible in the provided pages, which makes feature freshness hard to defend against Sketch or Figma (sources: scraped pages).
Opportunities
- Public pricing could reduce sales friction and improve self-serve conversion
- API/developer ecosystem could create switching costs and platform lock-in
- Content marketing (blog, guides, case studies) could drive organic acquisition
Threats
- Competitors with security certifications may win enterprise deals
- Competitors demonstrating faster feature velocity
Tech Stack
React
App Store
4.7 stars (10,749 reviews)
✓
Sources: 6 pages scraped from xd.adobe.com
Sketch
https://sketch.com
Momentum Score
65
Key Findings
- Lower-friction adoption path: The pricing page offers a 30-day free trial with no credit card and a $12/editor/mo annual Standard plan, which matters because it shortens evaluation cycles and lowers the barrier to team adoption.
- Privacy-first positioning is explicit: The about-us page says Sketch collects minimal analytics, does not set cookies to track users, and does not follow users with ads, which matters because this is a differentiator for privacy-sensitive design organizations.
- Enterprise control stack is concrete: Business and Enterprise include SSO, SCIM, BYOK encryption, private cloud, custom permissions, and dedicated support, which matters because Sketch can sell into governance-heavy accounts without needing a sprawling platform story.
- Web handoff is improving, not standing still: March 2026 changelog entries show upgrades to layer lists, inspector behavior, workspace organization, previews, and Slack integration, which matters because Sketch is closing the gap between native Mac depth and browser-based collaboration (sources: Sketch changelog pages).
- Community and review proof are much larger than Figma’s in the app store: 219,919 reviews at 4.77205/5 create stronger social proof for Sketch, which matters because it reduces buyer risk perception before a trial even starts.
Pricing
Standard
$12
per editor/month billed yearly
Real-time collaboration · Unlimited documents · Unlimited free viewers
Business
$24
per editor/month billed yearly
Everything in Standard · Single Sign-On (SSO) · Advanced permissions
Enterprise
$44
per editor/month billed yearly
Everything in Business · SCIM provisioning · BYOK encryption
Private Cloud
Contact for pricing
Everything in Business · Private cloud environment · Choice of hosting locations
Leadership
Pieter OmvleeFounder
SWOT
Strengths
- A native Mac app plus browser app gives Sketch both offline depth and web collaboration, which is hard for pure web-first tools to replicate credibly [35].
- Privacy and independence are explicit product-level strengths, including minimal analytics and no ad tracking, which aligns with enterprise governance and designer trust [43].
- Enterprise controls are comprehensive: SSO, SCIM, BYOK, private cloud, permissions, and custom terms create a strong control surface for larger accounts.
Weaknesses
- The product’s strongest public narrative is still Mac-native and design-centric, which can limit appeal for teams that want a broader end-to-end platform rather than a focused design tool [35].
- The public pricing page explicitly says there is no entirely free plan, only free viewers and a trial, which can raise adoption friction for hobbyists or very small teams.
- The company’s own messaging emphasizes focus over breadth, which is a strength strategically but also means it can be outflanked by broader multi-product suites in consolidation deals [43].
Opportunities
- Security certifications (SOC 2, ISO 27001) would unlock regulated enterprise deals
Threats
- User satisfaction below market standard creates churn risk
- Adobe XD has higher app satisfaction (4.7 vs 2.0)
- Competitors with security certifications may win enterprise deals
Tech Stack
ReactAngular
Third-Party Tools
Stripe
App Store
2.0 stars (50 reviews)
✓
Sources: 20 pages scraped from sketch.com