Todoist competes in a market with 2 analyzed competitors.
TodoistvsTickTickvsThings
- 5 personal projects
- Smart Quick Add
- Task reminders
- Flexible list & board layouts
- Everything in Beginner
- 300 personal projects
- Calendar layout
- Task duration
- Everything in Pro for every member
- Shared team workspace
- Up to 500 team projects
- Calendar layout for team projects
Todoist competes in a market with 2 analyzed competitors. Momentum comparison is limited — Things could not be fully analyzed. Rankings may not reflect actual market position. Your pricing is positioned as median in the market (median: $5).
Todoist competes in a market with 2 analyzed competitors. Momentum comparison is limited — Things could not be fully analyzed. Rankings may not reflect actual market position. Your pricing is positioned as median in the market (median: $5).
- TickTick has higher app satisfaction (4.9 vs 4.8)
- API/developer ecosystem could create switching costs and platform lock-in
- Geographic expansion to serve international customer demand
Todoist needs to increase market presence. Prioritize the opportunities above to close the gap with more active competitors.
Sitemap Tree
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20 pages
TodoistYOUR PRODUCT20 pages
https://todoist.com
- Mid-market monetization signal: Business pricing is US $8 per user/month billed yearly with SOC2 Type II compliance, showing Todoist is not just selling productivity but procurement-ready team software [12].
- Scale credibility for team adoption: The site claims 50k+ teams and 30 million+ people, which lowers buyer fear for managers choosing a collaboration tool with visible network adoption [7].
- Workflow breadth reduces replacement risk: Todoist combines task capture, recurring due dates, filters, multiple views, comments, files, voice notes, shared workspaces, and team roles, making it harder to replace with a single-purpose to-do app [6].
- Integration depth supports embedded usage: 80+ integrations and explicit Google Calendar/Outlook support mean Todoist can sit inside existing workflows rather than forcing behavior change [6].
- Brand trust reinforced by awards: Claims like Best Free Productivity App and Best for Shared Task Management support the product’s legitimacy in both personal and team purchase conversations [7].
- +Cross-platform ubiquity: 10+ apps and add-ons across desktop, Android, iOS, wearables, browser extensions, and email add-ons make it easy to keep Todoist in the user’s daily loop [6].
- +Team-ready workflow model: shared workspace, team projects, roles and permissions, centralized billing, and private/public project controls create a credible collaboration layer [6].
- +High-trust security posture: TLS 1.2/1.3, AWS hosting, encryption at rest, and SOC2 Type II on Business reduce enterprise buyer anxiety [9].
- +Strong social proof at scale: 30 million+ people and 50k+ teams are concrete adoption markers that help reduce procurement risk [7].
- +Integration ecosystem depth: 80+ integrations broadens daily utility and makes switching costlier [6].
- -Price step-up for teams: Business starts at US $8/user/month billed yearly, which is materially above TickTick’s reported low-end pricing and can slow adoption in price-sensitive SMBs [12].
- -Crowded feature parity risk: many of Todoist’s core capabilities—reminders, calendar views, sub-tasks, sharing—are now table stakes in the category, making differentiation harder to sustain [6].
- -Consumer-to-team transition is not automatic: the product has strong personal and team usage proof, but the packaging still needs to convert solo users into paid workspaces more explicitly [7].
TickTick17 pages
https://ticktick.com
- Value-for-money positioning: External research cites $2.79/month and $3.99 monthly premium pricing, which gives TickTick a sharper price wedge against Todoist Business.
- Power-user breadth: Habit tracker, Pomodoro, timeline, location reminders, constant reminders, and statistics make TickTick more than a task list, which helps retain individuals who want one app for productivity rituals [6].
- Cross-platform convenience: Native surfaces and widgets across web, desktop, mobile, Windows, Mac, and browser-like capture flows make it easy to slot into daily life and reduce switching friction [6].
- Recurring-task and reminder depth: Multiple reminder modes, daily reminders, and natural-language capture make the product strong in execution-heavy personal productivity, where reminder reliability matters more than team workflow depth [6].
- Enterprise credibility exists but is under-specified: The presence of an enterprise tier suggests the company is not limited to consumers, but the scraped materials emphasize consumer productivity more than team governance [6].
- +Power-user feature density: habit tracking, Pomodoro, timeline, Eisenhower Matrix, and statistics create a “one app for everything” experience that is hard to replicate quickly [6].
- +Flexible capture speed: keyboard shortcuts, voice add, browser/email capture, and widgets support ultra-low-friction task entry [6].
- +Reminder robustness: constant, email, repeat, location, and daily reminders make it unusually strong for time-sensitive personal workflows [6].
- +Cross-platform usability: web plus native desktop/mobile experiences reduce device-lock risk for individual users [6].
- +Price value perception: research-backed sub-$4 monthly pricing is a strong buyer magnet for cost-conscious users.
- -Weaker enterprise trust signal than Todoist: security page mentions AWS and encryption, but the scraped materials do not show the same explicit compliance language Todoist uses for Business [9].
- -Broader personal-productivity scope can blur the buyer story: habit tracking, Pomodoro, and themes make the app attractive, but not all of those features help justify team purchases [6].
- -Pricing transparency is weaker in the scraped site than Todoist’s published plan table, which can create friction for procurement-focused buyers comparing total cost.
Things20 pages
https://culturedcode.com/things
- Apple-only premium niche: Things runs on Mac, iPad, iPhone, Apple Watch, and Apple Vision Pro, which creates a polished experience for Apple loyalists but excludes mixed-device teams by design [23].
- Small-team operating model: The company explicitly says it currently consists of 12 people, implying a focus on product quality over aggressive enterprise expansion [23].
- Release velocity is visible: The blog shows a major OS 26 refresh in September 2025 and a stream of historical feature posts, reinforcing a craftsmanship-led product culture [57].
- Product strategy favors simplicity over breadth: The recurring-task posts show careful design iteration, suggesting Things wins by reducing complexity rather than stacking enterprise features [57].
- Pricing is platform-fragmented rather than team-led: App Store-based pricing across devices points to a premium consumer model, not a collaborative SaaS motion.
- +Best-in-class Apple experience: support for Mac, iPad, iPhone, Watch, and Vision Pro aligns tightly with the premium Apple user base [23].
- +Design-led differentiation: the company explicitly foregrounds simplicity and beautiful design, which supports willingness to pay among aesthetic-sensitive buyers [23].
- +Focused product direction: a 12-person team and a singular product surface create tight product coherence and rapid design consistency [23].
- +Platform-native refinement: recent OS 26 refresh notes show ongoing tuning for Apple UI conventions and new OS features [57].
- -Apple ecosystem lock-in narrows TAM: no evidence of Windows or Android support means it cannot serve mixed-device teams [23].
- -Small team implies limited enterprise expansion bandwidth: 12 people and no open positions reduce the likelihood of fast horizontal expansion into collaboration or admin features [23].
- -Pricing appears device-fragmented and App Store-based, which is frictional for teams that want a single SaaS billing relationship.
Things
| Founded | 2008 |
| Founders | Werner Jainek |
| CEO | Werner Jainek |
| HQ | Stuttgart, Baden-Württemberg, Germany |
| Employees | 12 employees |
| Funding | No documented external funding; bootstrapped and venture-capital-free |
| Latest Round | seed, Series A, Series B, or later-stage investments, maintaining complete ownership and operational auton |
| Funding Rounds | seed, Series A, Series B, or later-stage investments, maintaining complete ownership and operational auton |
| Valuation | $5.71B |
| Revenue | $12.9 million |
| Recent Launches | Things 3.22 (Sep 15, 2025) |
| Mission | Passionate about productivity, simplicity, and beautiful design |
Todoist
| Founded | 2007 |
| HQ | Remote-first |
| Employees | ~120 |
| Funding | Bootstrapped |
| Revenue | ~$50M ARR |
TickTick
| Founded | 2013 |
| Founders | Zhong Sheng |
| HQ | Shanghai, China |
| Employees | 30-50+ employees |
| Recent Launches | AI-powered features for task suggestions and prioritization, Mobile app enhancements for iOS and Android, Enhanced real-time cross-platform synchronization, Third-party app integrations and API development, Backend performance improvements |
| Mission | Empower everyone to stay organized, stay creative |
Things
| Tagline | About Us |
| Value Prop | A simple, beautiful task manager for Apple users. |
| Positioning | Premium Apple-native personal productivity app. |
| Tone | Minimalist, design-led, and artisan. |
| vs Competitors | Differentiates from multi-platform productivity apps by leaning into simplicity and Apple ecosystem polish. |
Todoist
| Tagline | Get ready to turn thinking into doing. |
| Value Prop | Capture, organize, and collaborate on tasks and projects across devices, with team-ready controls and integrations. |
| Positioning | Cross-platform productivity platform that scales from personal tasks to team collaboration. |
| Tone | Clear, pragmatic, and productivity-focused with light motivational language. |
| vs Competitors | Implicitly positions against simpler to-do apps and enterprise-heavy tools by offering breadth without complexity. |
TickTick
| Tagline | Boost Your Productivity with Features |
| Value Prop | Manage work and life with fast capture, powerful reminders, and one app for habits, time, and tasks. |
| Positioning | All-in-one productivity app for users who want more than a task list. |
| Tone | Feature-rich and utility-driven. |
| vs Competitors | Positions against other task apps by emphasizing breadth, reminders, and speed of capture. |
Things
| Primary Users | Apple-centric individual professionals |
| Primary Buyers | Self-serve consumers |
| Company Size | Individuals and small teams on Apple devices |
| Industries | General productivity |
| Geography | Apple ecosystem, global user base |
| Channels | Blog, App Store, Apple ecosystem discovery |
Todoist
| Primary Users | Individuals, professionals, and team members managing tasks across devices |
| Primary Buyers | Individuals, team leads, and operations/admin buyers for Business |
| Company Size | Solo users to mid-market teams and larger organizations |
| Industries | General productivity, agencies, teams with compliance needs |
| Geography | Global |
| Channels | SEO/content, templates, customer stories, integrations, app store |
| Community | 30 million+ people; 50k+ teams |
TickTick
| Primary Users | Individual productivity users and small teams |
| Primary Buyers | Self-serve consumers and team organizers |
| Company Size | Individuals to small teams |
| Industries | General productivity |
| Geography | Global |
| Channels | App store, free sign-up, product-led acquisition |
| Community | Millions of users |
Pricing Intelligence
- 1 of 3 companies offer a free tier
Cross-Analysis
- Leverage "Cross-platform ubiquity: 10+ apps and add-ons across desktop, Android, iOS, wearables, browser extensions, and email add-ons make it easy to keep Todoist in the user’s daily loop [6]." to pursue "API/developer ecosystem could create switching costs and platform lock-in"
- Leverage "Cross-platform ubiquity: 10+ apps and add-ons across desktop, Android, iOS, wearables, browser extensions, and email add-ons make it easy to keep Todoist in the user’s daily loop [6]." to pursue "Geographic expansion to serve international customer demand"
- Leverage "Team-ready workflow model: shared workspace, team projects, roles and permissions, centralized billing, and private/public project controls create a credible collaboration layer [6]." to pursue "API/developer ecosystem could create switching costs and platform lock-in"
- "Price step-up for teams: Business starts at US $8/user/month billed yearly, which is materially above TickTick’s reported low-end pricing and can slow adoption in price-sensitive SMBs [12]." is exposed by "TickTick has higher app satisfaction (4.9 vs 4.8)"
- "Crowded feature parity risk: many of Todoist’s core capabilities—reminders, calendar views, sub-tasks, sharing—are now table stakes in the category, making differentiation harder to sustain [6]." is exposed by "TickTick has higher app satisfaction (4.9 vs 4.8)"
Growth Motion Comparison
- Free tier enables self-serve acquisition
- Enterprise tier indicates sales-assisted upsell
- No public pricing — contact sales model
- Public pricing enables self-serve buying
- No competitor offers a quickstart guide — opportunity for better onboarding
- Most competitors have weak onboarding — differentiate with guided experience
TickTick has higher app satisfaction (4.9 vs 4.8)
API/developer ecosystem could create switching costs and platform lock-in
Each move below is read against your own positioning — what it means for you, and what to do. Every claim links to the source it came from; anything we couldn't source, we dropped.
A sales-ready card per competitor — why you win, their weak spots, how to handle "but they do X", and what to ask in discovery. Every claim links to the source it came from; anything we couldn't source, we dropped.
- Lead with Cross-platform ubiquity. Contrast it with TickTick's weaker enterprise trust signal than Todoist. [1][6][9][17]
- Lead with Team-ready workflow model. Contrast it with TickTick's broader personal-productivity scope can blur the buyer story. [1][6][17]
- Lead with High-trust security posture. [1][9]
- Weaker enterprise trust signal than Todoist: security page mentions AWS and encryption, but the scraped materials do not show the same explicit compliance language Todoist uses for Business. [9][17]
- Broader personal-productivity scope can blur the buyer story: habit tracking, Pomodoro, and themes make the app attractive, but not all of those features help justify team purchases. [6][17]
- Lead with Cross-platform ubiquity. Contrast it with Things's apple ecosystem lock-in narrows TAM. [1][6][23][31]
- Lead with Team-ready workflow model. Contrast it with Things's small team implies limited enterprise expansion bandwidth. [1][6][23][31]
- Lead with High-trust security posture. Contrast it with Things's pricing appears device-fragmented and App Store-based, which is frictional for teams that want a. [1][9][31]
- Apple ecosystem lock-in narrows TAM: no evidence of Windows or Android support means it cannot serve mixed-device teams. [23][31]
- Small team implies limited enterprise expansion bandwidth: 12 people and no open positions reduce the likelihood of fast horizontal expansion into collaboration or admin features. [23][31]
TickTick has higher app satisfaction (4.9 vs 4.8)
Todoist competes in a market with 2 analyzed competitors. Momentum comparison is limited — Things could not be fully analyzed. Rankings may not reflect actual market position. Your pricing is positioned as median in the market (median: $5).
- API/developer ecosystem could create switching costs and platform lock-in
- Geographic expansion to serve international customer demand
- › /pricing
- › Features | Todoist
- › Customer Stories | Todoist
- › Integrations | Connect your apps to Todoist
- › Team productivity (made simple) - Todoist
- › Blog Post - Templates | Todoist
- › Security Policy: Todoist
- › Team productivity (made simple) - Todoist
- › Channel Partners | Todoist
- › Business Travel Packing - Templates | Todoist
- › Features - TickTick
- › Integrations - TickTick
- › About - TickTick
- › Windows - TickTick
- › Mac - TickTick
- › License - TickTick
- › Security - TickTick
- +1 more
- › Security - TickTick
- › Things Pricing (from research)
- › About - Cultured Code
- › About - Cultured Code
- › Things Blog - Cultured Code
- › A Roadmap? - Things Blog - Cultured Code
- › Dates, Dates, Dates - Things Blog - Cultured Code
- › Natural Language Input for Due Dates - Things Blog - Culture
- › Providing Feedback from within Things - Things Blog - Cultur
- +12 more
| Source | Todoist (YOU) | TickTick | Things |
|---|---|---|---|
| G2 | — | — | — |
| Capterra | — | — | — |
| Trustpilot |
★★★★★
3.6
81 reviews
|
★★★★★
4.4
18 reviews
| — |
Every data point in this report is traceable. Below are the 69 sources consulted.
Data coverage
This report analyzes 2 competitors. Some strategic sections require data from 3+ competitors. Sections below our confidence threshold have been hidden rather than showing unreliable estimates.
- Value-for-money positioning: External research cites $2.79/month and $3.99 monthly premium pricing, which gives TickTick a sharper price wedge against Todoist Business.
- Power-user breadth: Habit tracker, Pomodoro, timeline, location reminders, constant reminders, and statistics make TickTick more than a task list, which helps retain individuals who want one app for productivity rituals [6].
- Cross-platform convenience: Native surfaces and widgets across web, desktop, mobile, Windows, Mac, and browser-like capture flows make it easy to slot into daily life and reduce switching friction [6].
- Recurring-task and reminder depth: Multiple reminder modes, daily reminders, and natural-language capture make the product strong in execution-heavy personal productivity, where reminder reliability matters more than team workflow depth [6].
- Enterprise credibility exists but is under-specified: The presence of an enterprise tier suggests the company is not limited to consumers, but the scraped materials emphasize consumer productivity more than team governance [6].
- Power-user feature density: habit tracking, Pomodoro, timeline, Eisenhower Matrix, and statistics create a “one app for everything” experience that is hard to replicate quickly [6].
- Flexible capture speed: keyboard shortcuts, voice add, browser/email capture, and widgets support ultra-low-friction task entry [6].
- Reminder robustness: constant, email, repeat, location, and daily reminders make it unusually strong for time-sensitive personal workflows [6].
- Weaker enterprise trust signal than Todoist: security page mentions AWS and encryption, but the scraped materials do not show the same explicit compliance language Todoist uses for Business [9].
- Broader personal-productivity scope can blur the buyer story: habit tracking, Pomodoro, and themes make the app attractive, but not all of those features help justify team purchases [6].
- Pricing transparency is weaker in the scraped site than Todoist’s published plan table, which can create friction for procurement-focused buyers comparing total cost.
- API/developer ecosystem could create switching costs and platform lock-in
- Content marketing (blog, guides, case studies) could drive organic acquisition
- Security certifications (SOC 2, ISO 27001) would unlock regulated enterprise deals
- Feature convergence may commoditize core product capabilities
- Apple-only premium niche: Things runs on Mac, iPad, iPhone, Apple Watch, and Apple Vision Pro, which creates a polished experience for Apple loyalists but excludes mixed-device teams by design [23].
- Small-team operating model: The company explicitly says it currently consists of 12 people, implying a focus on product quality over aggressive enterprise expansion [23].
- Release velocity is visible: The blog shows a major OS 26 refresh in September 2025 and a stream of historical feature posts, reinforcing a craftsmanship-led product culture [57].
- Product strategy favors simplicity over breadth: The recurring-task posts show careful design iteration, suggesting Things wins by reducing complexity rather than stacking enterprise features [57].
- Pricing is platform-fragmented rather than team-led: App Store-based pricing across devices points to a premium consumer model, not a collaborative SaaS motion.
- Best-in-class Apple experience: support for Mac, iPad, iPhone, Watch, and Vision Pro aligns tightly with the premium Apple user base [23].
- Design-led differentiation: the company explicitly foregrounds simplicity and beautiful design, which supports willingness to pay among aesthetic-sensitive buyers [23].
- Focused product direction: a 12-person team and a singular product surface create tight product coherence and rapid design consistency [23].
- Apple ecosystem lock-in narrows TAM: no evidence of Windows or Android support means it cannot serve mixed-device teams [23].
- Small team implies limited enterprise expansion bandwidth: 12 people and no open positions reduce the likelihood of fast horizontal expansion into collaboration or admin features [23].
- Pricing appears device-fragmented and App Store-based, which is frictional for teams that want a single SaaS billing relationship.
- Enterprise tier could unlock higher-value contracts
- API/developer ecosystem could create switching costs and platform lock-in
- TickTick has higher app satisfaction (4.9 vs 4.8)