The Verdict · Todoist
43
Momentum score

Todoist competes in a market with 2 analyzed competitors.

Scored from 3 first-party signals · 0 guessed
Competitive Intelligence Report

TodoistvsTickTickvsThings

July 13, 2026 · 57 pages · STANDARD SCAN
Analysis of Todoist against 2 competitors. 57 pages analyzed across 3 sites.
43
Momentum Score
▲ 10 vs TickTick
Coverage57 pages
Competitors2 tracked
Features25/30
Momentum+10 pts
Reviews124.5K vs 42.1K
ScanStandard
Simple shows the verdict, weekly changes & core signals. Advanced unlocks every depth module.
Pricing is not a wedge here. Everyone lands within 20% at every tier — the decision won't be made on price.
Todoist (YOU)
Beginner
$0/monthly
  • 5 personal projects
  • Smart Quick Add
  • Task reminders
  • Flexible list & board layouts
Pro
$5 per user/monthly billed yearly
  • Everything in Beginner
  • 300 personal projects
  • Calendar layout
  • Task duration
Business
$8 per user/monthly billed yearly
  • Everything in Pro for every member
  • Shared team workspace
  • Up to 500 team projects
  • Calendar layout for team projects
TickTick
No pricing data
Things
No pricing data
Metric Todoist (YOU)TickTickThings
Infrastructure Signals
API / Dev Docs
Blog
Status Page
Careers Page
Community / Forum
You're viewing the Simple report
Verdict, weekly changes & core signals. Unlock 35 more depth modules — growth dynamics, new-competitor radar, battlecards, SWOT, the comparison matrix & more.
Advanced
Everything below is Advanced. Growth dynamics, new-competitor radar, the full comparison matrix, SWOT, battlecards, community pulse, visual atlas, ad & creator intel — every depth module.
IOverview
No gaps detected
No major channel gaps detected.
You're present where your competitors are active. We'll alert you the moment a new gap opens.

Todoist competes in a market with 2 analyzed competitors. Momentum comparison is limited — Things could not be fully analyzed. Rankings may not reflect actual market position. Your pricing is positioned as median in the market (median: $5).

Data confidence: medium

Todoist competes in a market with 2 analyzed competitors. Momentum comparison is limited — Things could not be fully analyzed. Rankings may not reflect actual market position. Your pricing is positioned as median in the market (median: $5).

Key Threats
  • TickTick has higher app satisfaction (4.9 vs 4.8)
Top Opportunities
  • API/developer ecosystem could create switching costs and platform lock-in
  • Geographic expansion to serve international customer demand
Strategic Options
Differentiation
Double down on: Cross-platform ubiquity: 10+ apps and add-ons across desktop, Android, iOS, wearables, browser extensions, and email add-ons make it easy to keep Todoist in the user’s daily loop [6].
Bottom Line

Todoist needs to increase market presence. Prioritize the opportunities above to close the gap with more active competitors.

Todoist Todoist(YOU) todoist.com ↗

Sitemap Tree

10 pages
Homepage Pricing Product Customers Integrations Company Content Trust / Legal Other

Sitemap Tree

20 pages
PRICING COMPANY CONTENT About - Cultured Code Things Pricing (from resear… Things Pricing (from research)Pricing About - Cultured Code About - Cultured CodeCompany Things Blog - Cultured Code Things Blog - Cultured CodeContent A Roadmap? - Things Blog - … A Roadmap? - Things Blog - Cultured CodeContent Dates, Dates, Dates - Thing… Dates, Dates, Dates - Things Blog - Cul…Content Natural Language Input for … Natural Language Input for Due Dates - …Content Providing Feedback from wit… Providing Feedback from within Things -…Content Quick Entry Got Quicker - a… Quick Entry Got Quicker - and Better! -…Content Recovering from Apple’s Cor… Recovering from Apple’s Core Data Bug -…Content The Journey Has Begun - Thi… The Journey Has Begun - Things Blog - C…Content Version 0.8.1 - Things Blog… Version 0.8.1 - Things Blog - Cultured …Content Version 0.8.2 - Things Blog… Version 0.8.2 - Things Blog - Cultured …Content Version 0.8.3 - Things Blog… Version 0.8.3 - Things Blog - Cultured …Content 0.8.5 - Quick Filing and Du… 0.8.5 - Quick Filing and Due Items That…Content Don’t follow us on Twitter … Don’t follow us on Twitter - Things Blo…Content The best recurring tasks we… The best recurring tasks we’ve ever mad…Content Forum’s Ready - Things Blog… Forum’s Ready - Things Blog - Cultured …Content Habemus Dialogum - We Have … Habemus Dialogum - We Have a Dialog - T…Content Recurring Tasks XXL - Thing… Recurring Tasks XXL - Things Blog - Cul…Content
Homepage Pricing Company Content

TodoistYOUR PRODUCT20 pages

https://todoist.com
Founded
2007
Employees
~120
Funding
Bootstrapped
4.8 / 5.0 124,540 reviews
Tech Stack
AstroGoogle AnalyticsNext.jsReact
Social Presence
Key Findings
  • Mid-market monetization signal: Business pricing is US $8 per user/month billed yearly with SOC2 Type II compliance, showing Todoist is not just selling productivity but procurement-ready team software [12].
  • Scale credibility for team adoption: The site claims 50k+ teams and 30 million+ people, which lowers buyer fear for managers choosing a collaboration tool with visible network adoption [7].
  • Workflow breadth reduces replacement risk: Todoist combines task capture, recurring due dates, filters, multiple views, comments, files, voice notes, shared workspaces, and team roles, making it harder to replace with a single-purpose to-do app [6].
  • Integration depth supports embedded usage: 80+ integrations and explicit Google Calendar/Outlook support mean Todoist can sit inside existing workflows rather than forcing behavior change [6].
  • Brand trust reinforced by awards: Claims like Best Free Productivity App and Best for Shared Task Management support the product’s legitimacy in both personal and team purchase conversations [7].
Strengths
  • +Cross-platform ubiquity: 10+ apps and add-ons across desktop, Android, iOS, wearables, browser extensions, and email add-ons make it easy to keep Todoist in the user’s daily loop [6].
  • +Team-ready workflow model: shared workspace, team projects, roles and permissions, centralized billing, and private/public project controls create a credible collaboration layer [6].
  • +High-trust security posture: TLS 1.2/1.3, AWS hosting, encryption at rest, and SOC2 Type II on Business reduce enterprise buyer anxiety [9].
  • +Strong social proof at scale: 30 million+ people and 50k+ teams are concrete adoption markers that help reduce procurement risk [7].
  • +Integration ecosystem depth: 80+ integrations broadens daily utility and makes switching costlier [6].
Weaknesses
  • -Price step-up for teams: Business starts at US $8/user/month billed yearly, which is materially above TickTick’s reported low-end pricing and can slow adoption in price-sensitive SMBs [12].
  • -Crowded feature parity risk: many of Todoist’s core capabilities—reminders, calendar views, sub-tasks, sharing—are now table stakes in the category, making differentiation harder to sustain [6].
  • -Consumer-to-team transition is not automatic: the product has strong personal and team usage proof, but the packaging still needs to convert solo users into paid workspaces more explicitly [7].

TickTick17 pages

https://ticktick.com
Employees
30-50+ employees
4.9 / 5.0 42,096 reviews
Tech Stack
Next.jsGoogle Analytics
Social Presence
Key Findings
  • Value-for-money positioning: External research cites $2.79/month and $3.99 monthly premium pricing, which gives TickTick a sharper price wedge against Todoist Business.
  • Power-user breadth: Habit tracker, Pomodoro, timeline, location reminders, constant reminders, and statistics make TickTick more than a task list, which helps retain individuals who want one app for productivity rituals [6].
  • Cross-platform convenience: Native surfaces and widgets across web, desktop, mobile, Windows, Mac, and browser-like capture flows make it easy to slot into daily life and reduce switching friction [6].
  • Recurring-task and reminder depth: Multiple reminder modes, daily reminders, and natural-language capture make the product strong in execution-heavy personal productivity, where reminder reliability matters more than team workflow depth [6].
  • Enterprise credibility exists but is under-specified: The presence of an enterprise tier suggests the company is not limited to consumers, but the scraped materials emphasize consumer productivity more than team governance [6].
Strengths
  • +Power-user feature density: habit tracking, Pomodoro, timeline, Eisenhower Matrix, and statistics create a “one app for everything” experience that is hard to replicate quickly [6].
  • +Flexible capture speed: keyboard shortcuts, voice add, browser/email capture, and widgets support ultra-low-friction task entry [6].
  • +Reminder robustness: constant, email, repeat, location, and daily reminders make it unusually strong for time-sensitive personal workflows [6].
  • +Cross-platform usability: web plus native desktop/mobile experiences reduce device-lock risk for individual users [6].
  • +Price value perception: research-backed sub-$4 monthly pricing is a strong buyer magnet for cost-conscious users.
Weaknesses
  • -Weaker enterprise trust signal than Todoist: security page mentions AWS and encryption, but the scraped materials do not show the same explicit compliance language Todoist uses for Business [9].
  • -Broader personal-productivity scope can blur the buyer story: habit tracking, Pomodoro, and themes make the app attractive, but not all of those features help justify team purchases [6].
  • -Pricing transparency is weaker in the scraped site than Todoist’s published plan table, which can create friction for procurement-focused buyers comparing total cost.
Founded
2008
Employees
12 employees
Funding
No documented external funding; bootstrapped and venture-capital-free
Valuation
$5.71B
4.8 / 5.0 15,756 reviews
Tech Stack
Angular
Third-Party Tools
Crisp
Key Findings
  • Apple-only premium niche: Things runs on Mac, iPad, iPhone, Apple Watch, and Apple Vision Pro, which creates a polished experience for Apple loyalists but excludes mixed-device teams by design [23].
  • Small-team operating model: The company explicitly says it currently consists of 12 people, implying a focus on product quality over aggressive enterprise expansion [23].
  • Release velocity is visible: The blog shows a major OS 26 refresh in September 2025 and a stream of historical feature posts, reinforcing a craftsmanship-led product culture [57].
  • Product strategy favors simplicity over breadth: The recurring-task posts show careful design iteration, suggesting Things wins by reducing complexity rather than stacking enterprise features [57].
  • Pricing is platform-fragmented rather than team-led: App Store-based pricing across devices points to a premium consumer model, not a collaborative SaaS motion.
Strengths
  • +Best-in-class Apple experience: support for Mac, iPad, iPhone, Watch, and Vision Pro aligns tightly with the premium Apple user base [23].
  • +Design-led differentiation: the company explicitly foregrounds simplicity and beautiful design, which supports willingness to pay among aesthetic-sensitive buyers [23].
  • +Focused product direction: a 12-person team and a singular product surface create tight product coherence and rapid design consistency [23].
  • +Platform-native refinement: recent OS 26 refresh notes show ongoing tuning for Apple UI conventions and new OS features [57].
Weaknesses
  • -Apple ecosystem lock-in narrows TAM: no evidence of Windows or Android support means it cannot serve mixed-device teams [23].
  • -Small team implies limited enterprise expansion bandwidth: 12 people and no open positions reduce the likelihood of fast horizontal expansion into collaboration or admin features [23].
  • -Pricing appears device-fragmented and App Store-based, which is frictional for teams that want a single SaaS billing relationship.

Things

Founded 2008
Founders Werner Jainek
CEO Werner Jainek
HQ Stuttgart, Baden-Württemberg, Germany
Employees 12 employees
Funding No documented external funding; bootstrapped and venture-capital-free
Latest Round seed, Series A, Series B, or later-stage investments, maintaining complete ownership and operational auton
Funding Rounds seed, Series A, Series B, or later-stage investments, maintaining complete ownership and operational auton
Valuation $5.71B
Revenue $12.9 million
Recent Launches Things 3.22 (Sep 15, 2025)
Mission Passionate about productivity, simplicity, and beautiful design

Todoist

Founded 2007
HQ Remote-first
Employees ~120
Funding Bootstrapped
Revenue ~$50M ARR

TickTick

Founded 2013
Founders Zhong Sheng
HQ Shanghai, China
Employees 30-50+ employees
Recent Launches AI-powered features for task suggestions and prioritization, Mobile app enhancements for iOS and Android, Enhanced real-time cross-platform synchronization, Third-party app integrations and API development, Backend performance improvements
Mission Empower everyone to stay organized, stay creative

Things

Tagline About Us
Value Prop A simple, beautiful task manager for Apple users.
Positioning Premium Apple-native personal productivity app.
Tone Minimalist, design-led, and artisan.
vs Competitors Differentiates from multi-platform productivity apps by leaning into simplicity and Apple ecosystem polish.

Todoist

Tagline Get ready to turn thinking into doing.
Value Prop Capture, organize, and collaborate on tasks and projects across devices, with team-ready controls and integrations.
Positioning Cross-platform productivity platform that scales from personal tasks to team collaboration.
Tone Clear, pragmatic, and productivity-focused with light motivational language.
vs Competitors Implicitly positions against simpler to-do apps and enterprise-heavy tools by offering breadth without complexity.

TickTick

Tagline Boost Your Productivity with Features
Value Prop Manage work and life with fast capture, powerful reminders, and one app for habits, time, and tasks.
Positioning All-in-one productivity app for users who want more than a task list.
Tone Feature-rich and utility-driven.
vs Competitors Positions against other task apps by emphasizing breadth, reminders, and speed of capture.

Things

Primary Users Apple-centric individual professionals
Primary Buyers Self-serve consumers
Company Size Individuals and small teams on Apple devices
Industries General productivity
Geography Apple ecosystem, global user base
Channels Blog, App Store, Apple ecosystem discovery

Todoist

Primary Users Individuals, professionals, and team members managing tasks across devices
Primary Buyers Individuals, team leads, and operations/admin buyers for Business
Company Size Solo users to mid-market teams and larger organizations
Industries General productivity, agencies, teams with compliance needs
Geography Global
Channels SEO/content, templates, customer stories, integrations, app store
Community 30 million+ people; 50k+ teams

TickTick

Primary Users Individual productivity users and small teams
Primary Buyers Self-serve consumers and team organizers
Company Size Individuals to small teams
Industries General productivity
Geography Global
Channels App store, free sign-up, product-led acquisition
Community Millions of users
IICore Analysis
You're winning on every dimension we can rank.
Leading in API Availability, Employee Count. Defend the lead — competitors are not standing still.
Category Todoist TickTickThings
Starting Price Free; Pro US $5/user/month billed yearly; Business US $8/user/month billed yearly Research cites $2.79/month and $3.99/month premium; primary CTA is free sign-upDevice-based App Store pricing; current pricing kept for Things 3
Free Tier Yes (5 personal projects, 3 filter views, 1 week activity history) Sign Up for Free Features; exact inclusions not extractedNo clear free tier detected in provided pricing research
App Store Rating 4.8/5 (124,540 reviews) 4.9/5 (42,096 reviews)4.8/5 (15,756 reviews)
Review Count 124,540 42,09615,756
Target User Individuals and teams needing cross-platform task and team workflow management Power users and individuals wanting all-in-one productivity and remindersApple users prioritizing simple, beautifully designed personal task management
Platform Web + desktop + Android + iOS + wearables + browser/email add-ons Web + Windows + Mac + mobile + widgetsMac + iPhone + iPad + Apple Watch + Apple Vision Pro
Core Differentiator Cross-platform simplicity with team collaboration and broad integrations Power-user productivity suite with reminders, habits, and time toolsApple-native design and simplicity
Enterprise Security SOC2 Type II, TLS 1.2/1.3, AWS hosting, encryption at rest AWS hosting, encryption at rest, 72-hour breach notification policyNone detected in provided pages
API Availability Yes (Developer API linked)
Founded Year 2007 2010 (founding team began GTasks; TickTick launched in 2013)2008
Total Funding Bootstrapped No documented external funding; bootstrapped and venture-capital-free
Employee Count ~120 30-50+ employees12 employees
Changelog Frequency Visible blog cadence; recent major update in Sep 2025
Team Collaboration Depth Shared workspace, team projects, roles/permissions, centralized billing Share lists/tasks, assign tasks, collaboration supportedNot positioned for team collaboration
Lead Lag Scroll horizontally for full competitor coverage
Nobody's pulling ahead. All competitors are in the same momentum band, which means there's still an opening if you move.
43 /100
Todoist
Medium momentum
33 /100
TickTick
Low momentum
▼ 10 vs you
? /100
Things
Below signal threshold
Some companies' signals were too sparse to score. Gauges marked "?" are below the signal threshold — available data only, not a real momentum read.
Signals: Employees · Funding · Social followers · Reviews · App Store · Open positions · Content velocity · Changelog · Careers · Customer proof

Pricing Intelligence

Your Position
At Median
Market Median
$5
Free Tier Available
None
Pricing Models
Things: unknown Todoist: freemium TickTick: unknown
Pricing Patterns
  • 1 of 3 companies offer a free tier
You own 5 features in Enterprise & Admin no competitor matches.
That category is your moat. Lean into it in positioning and onboarding.
Feature Coverage by Category
Task Capture Planning & Views Collaboration Productivity E… Integrations &… Enterprise & A…
Todoist (83%) Things (27%) TickTick (63%)
Feature You ThingsTickTick
Task Capture
Smart Quick Add
Natural language task entry
Voice task entry
Browser/email capture
Keyboard shortcut capture
Planning & Views
List view
Board view
Calendar view
Timeline view
Filters / smart filters
Collaboration
Shared projects / shared workspace
Assigned tasks
Comments on tasks
File attachments in tasks
Roles and permissions
Productivity Enhancers
Recurring due dates
Reminders
Habit tracking
Pomodoro timer
Productivity visualizations
Integrations & Platform
Third-party integrations
Google Calendar integration
Outlook integration
Wearable support
Apple Vision Pro support
Features available 20/25 8/2519/25
IIIStrategic Analysis
TickTick is your biggest threat: 1 threats and 5 strengths.
Things is your biggest threat: 1 threats and 4 strengths.

Todoist (YOUR PRODUCT)

Strengths 5 items
  • Cross-platform ubiquity: 10+ apps and add-ons across desktop, Android, iOS, wearables, browser extensions, and email add-ons make it easy to keep Todoist in the user’s daily loop [6].
  • Team-ready workflow model: shared workspace, team projects, roles and permissions, centralized billing, and private/public project controls create a credible collaboration layer [6].
  • High-trust security posture: TLS 1.2/1.3, AWS hosting, encryption at rest, and SOC2 Type II on Business reduce enterprise buyer anxiety [9].
  • Strong social proof at scale: 30 million+ people and 50k+ teams are concrete adoption markers that help reduce procurement risk [7].
  • Integration ecosystem depth: 80+ integrations broadens daily utility and makes switching costlier [6].
Weaknesses 3 items
  • Price step-up for teams: Business starts at US $8/user/month billed yearly, which is materially above TickTick’s reported low-end pricing and can slow adoption in price-sensitive SMBs [12].
  • Crowded feature parity risk: many of Todoist’s core capabilities—reminders, calendar views, sub-tasks, sharing—are now table stakes in the category, making differentiation harder to sustain [6].
  • Consumer-to-team transition is not automatic: the product has strong personal and team usage proof, but the packaging still needs to convert solo users into paid workspaces more explicitly [7].
Opportunities 3 items
  • API/developer ecosystem could create switching costs and platform lock-inNo API documentation or integration marketplace detected
  • Geographic expansion to serve international customer demandSingle office location (Remote-first) with established customer base
  • Security certifications (SOC 2, ISO 27001) would unlock regulated enterprise dealsEnterprise tier exists but no security certifications detected
Threats 1 item
  • TickTick has higher app satisfaction (4.9 vs 4.8)TickTick: 42,096 reviews at 4.9 stars

Cross-Analysis

Leverage (S+O)
  • Leverage "Cross-platform ubiquity: 10+ apps and add-ons across desktop, Android, iOS, wearables, browser extensions, and email add-ons make it easy to keep Todoist in the user’s daily loop [6]." to pursue "API/developer ecosystem could create switching costs and platform lock-in"
  • Leverage "Cross-platform ubiquity: 10+ apps and add-ons across desktop, Android, iOS, wearables, browser extensions, and email add-ons make it easy to keep Todoist in the user’s daily loop [6]." to pursue "Geographic expansion to serve international customer demand"
  • Leverage "Team-ready workflow model: shared workspace, team projects, roles and permissions, centralized billing, and private/public project controls create a credible collaboration layer [6]." to pursue "API/developer ecosystem could create switching costs and platform lock-in"
Vulnerability (W+T)
  • "Price step-up for teams: Business starts at US $8/user/month billed yearly, which is materially above TickTick’s reported low-end pricing and can slow adoption in price-sensitive SMBs [12]." is exposed by "TickTick has higher app satisfaction (4.9 vs 4.8)"
  • "Crowded feature parity risk: many of Todoist’s core capabilities—reminders, calendar views, sub-tasks, sharing—are now table stakes in the category, making differentiation harder to sustain [6]." is exposed by "TickTick has higher app satisfaction (4.9 vs 4.8)"

TickTick

Strengths 5 items
  • Power-user feature density: habit tracking, Pomodoro, timeline, Eisenhower Matrix, and statistics create a “one app for everything” experience that is hard to replicate quickly [6].
  • Flexible capture speed: keyboard shortcuts, voice add, browser/email capture, and widgets support ultra-low-friction task entry [6].
  • Reminder robustness: constant, email, repeat, location, and daily reminders make it unusually strong for time-sensitive personal workflows [6].
  • Cross-platform usability: web plus native desktop/mobile experiences reduce device-lock risk for individual users [6].
  • Price value perception: research-backed sub-$4 monthly pricing is a strong buyer magnet for cost-conscious users.
Weaknesses 3 items
  • Weaker enterprise trust signal than Todoist: security page mentions AWS and encryption, but the scraped materials do not show the same explicit compliance language Todoist uses for Business [9].
  • Broader personal-productivity scope can blur the buyer story: habit tracking, Pomodoro, and themes make the app attractive, but not all of those features help justify team purchases [6].
  • Pricing transparency is weaker in the scraped site than Todoist’s published plan table, which can create friction for procurement-focused buyers comparing total cost.
Opportunities 3 items
  • API/developer ecosystem could create switching costs and platform lock-inNo API documentation or integration marketplace detected
  • Content marketing (blog, guides, case studies) could drive organic acquisitionNo active blog detected; competitors with content programs may have SEO advantage
  • Security certifications (SOC 2, ISO 27001) would unlock regulated enterprise dealsEnterprise tier exists but no security certifications detected
Threats 1 item
  • Feature convergence may commoditize core product capabilities

Things

Strengths 4 items
  • Best-in-class Apple experience: support for Mac, iPad, iPhone, Watch, and Vision Pro aligns tightly with the premium Apple user base [23].
  • Design-led differentiation: the company explicitly foregrounds simplicity and beautiful design, which supports willingness to pay among aesthetic-sensitive buyers [23].
  • Focused product direction: a 12-person team and a singular product surface create tight product coherence and rapid design consistency [23].
  • Platform-native refinement: recent OS 26 refresh notes show ongoing tuning for Apple UI conventions and new OS features [57].
Weaknesses 3 items
  • Apple ecosystem lock-in narrows TAM: no evidence of Windows or Android support means it cannot serve mixed-device teams [23].
  • Small team implies limited enterprise expansion bandwidth: 12 people and no open positions reduce the likelihood of fast horizontal expansion into collaboration or admin features [23].
  • Pricing appears device-fragmented and App Store-based, which is frictional for teams that want a single SaaS billing relationship.
Opportunities 2 items
  • Enterprise tier could unlock higher-value contractsNo enterprise tier detected; competitors may be capturing enterprise budget
  • API/developer ecosystem could create switching costs and platform lock-inNo API documentation or integration marketplace detected
Threats 1 item
  • TickTick has higher app satisfaction (4.9 vs 4.8)TickTick: 42,096 reviews at 4.9 stars
Supplier Power
Low
3.0/10
Hosting and analytics suppliers appear commodity-like (AWS, Google Analytics).
Buyer Power
High
8.0/10
Multiple alternatives offer transparent or clearly described pricing.
Competitive Rivalry
Very High
9.0/10
Todoist, TickTick, and Things all target overlapping task-management jobs.
Substitution Threat
Moderate
6.0/10
Calendar apps, note-taking tools, and manual workflows can substitute for lightweight task management.
New Entry Threat
Moderate
5.0/10
Basic task apps are easy to launch, but cross-platform sync, collaboration, and trust/security raise the bar.
Overall Market Attractiveness
6.0 / 10
Things is the GTM motion you need to beat: Product-Led Growth.
Things shows up in 0 channels. Todoist runs Hybrid (PLG + Sales).
Your clearest GTM opening is Twitter/X: Only Todoist is active — low competition channel

Growth Motion Comparison

TodoistHybrid
  • Free tier enables self-serve acquisition
  • Enterprise tier indicates sales-assisted upsell
Channels: Twitter/XInstagram
Content: Case StudiesBlog
TickTickSales-Led
  • No public pricing — contact sales model
Channels: YoutubeInstagram
ThingsProduct-Led
  • Public pricing enables self-serve buying
Content: Blog
Channel Opportunities
Twitter/X1 of 3 companies active on Twitter/X
Only Todoist is active — low competition channel
Linkedin0 of 3 companies are active on Linkedin
No competitor has a presence on Linkedin — early mover advantage
Youtube1 of 3 companies active on Youtube
Only TickTick is active — low competition channel
Tiktok0 of 3 companies are active on Tiktok
No competitor has a presence on Tiktok — early mover advantage
Facebook0 of 3 companies are active on Facebook
No competitor has a presence on Facebook — early mover advantage
Social Proof Comparison
Todoist
50,000 teams moderate
TickTick
App Store: 4.9 stars (42,096 reviews) moderate
Things
App Store: 4.8 stars (15,756 reviews) moderate
Todoist
sales-assisted
Conversion
Freemium model
Primary CTA
Not detected
Onboarding Signals
None detected
Retention Signals
Integrations page
TickTick
sales-assisted
Conversion
Demo request / contact sales
Primary CTA
Sign Up for Free Features
Onboarding Signals
None detected
Retention Signals
Integrations page
Things
self-serve
Conversion
Direct paid signup
Primary CTA
Not detected
Onboarding Signals
Live chat support
Retention Signals
Community/forum
Journey Gaps & Opportunities
  • No competitor offers a quickstart guide — opportunity for better onboarding
  • Most competitors have weak onboarding — differentiate with guided experience
Funding gaps don't tell a clear story. Nobody has a war chest big enough to simply outspend the others.
Estimates based on public data — not audited financials
Company Financials
Todoist (YOU)
Total Funding
Bootstrapped
Revenue
~$50M ARR
Things
Total Funding
No documented external funding; bootstrapped and venture-capital-free
Revenue
$12.9 million
Valuation
$5.71B
Funding Rounds
seed, Series A, Series B, or later-stage investments, maintaining complete ownership and operational auton
Scenario Analysis
TickTick raises a large funding round and doubles sales/marketing spend
unlikely
Impact: Increased competitive pressure in acquisition channels; potential pricing pressure from subsidized free tiers
Response: Prepare defensible differentiation narrative; lock in key customers with annual contracts
Core product features become commoditized and prices converge toward free
unlikely
Impact: Revenue compression; need to find alternative monetization or premium differentiation
Response: Build premium features (AI, integrations, enterprise) that cannot be easily commoditized
A well-funded new entrant enters the market with a superior product at lower price
unlikely
Impact: Market share erosion; potential loss of early-stage customers
Response: Strengthen switching costs through integrations and data lock-in; build community moat
Underserved Segments
Developer/technical users
Only 0 competitor(s) offer API docs
API-first approach could attract developer-led adoption and platform ecosystem
Feature Gaps
Comments on tasksGap to close
Only you offer "Comments on tasks" — a unique differentiator
File attachments in tasksGap to close
Only you offer "File attachments in tasks" — a unique differentiator
Roles and permissionsGap to close
Only you offer "Roles and permissions" — a unique differentiator
Outlook integrationGap to close
Only you offer "Outlook integration" — a unique differentiator
SOC2 Type II complianceGap to close
Only you offer "SOC2 Type II compliance" — a unique differentiator
Centralized team billingGap to close
Only you offer "Centralized team billing" — a unique differentiator
1

TickTick has higher app satisfaction (4.9 vs 4.8)

2

API/developer ecosystem could create switching costs and platform lock-in

+ 1 more finding
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Each move below is read against your own positioning — what it means for you, and what to do. Every claim links to the source it came from; anything we couldn't source, we dropped.

TickTick
MEDIUM CONFIDENCE
The move
TickTick publishes a dedicated features page. [22]
Against your position
Your features page is the public baseline for this comparison. [6]
So what for you
A buyer can compare these two public pages directly, so any positioning claim should match what the pages actually show. [6][22]
Recommended action
Review TickTick's features page beside your features page and record one verified difference for sales and product messaging. [6][22]
Things
MEDIUM CONFIDENCE
The move
Things publishes a dedicated pricing page. [75]
Against your position
Your pricing page is the public baseline for this comparison. [12]
So what for you
A buyer can compare these two public pages directly, so any positioning claim should match what the pages actually show. [12][75]
Recommended action
Review Things's pricing page beside your pricing page and record one verified difference for sales and product messaging. [12][75]

A sales-ready card per competitor — why you win, their weak spots, how to handle "but they do X", and what to ask in discovery. Every claim links to the source it came from; anything we couldn't source, we dropped.

vs TickTick
Why we win
  • Lead with Cross-platform ubiquity. Contrast it with TickTick's weaker enterprise trust signal than Todoist. [1][6][9][17]
  • Lead with Team-ready workflow model. Contrast it with TickTick's broader personal-productivity scope can blur the buyer story. [1][6][17]
  • Lead with High-trust security posture. [1][9]
Their weaknesses
  • Weaker enterprise trust signal than Todoist: security page mentions AWS and encryption, but the scraped materials do not show the same explicit compliance language Todoist uses for Business. [9][17]
  • Broader personal-productivity scope can blur the buyer story: habit tracking, Pomodoro, and themes make the app attractive, but not all of those features help justify team purchases. [6][17]
Objection handling
“But TickTick offers power-user feature density” [6][17]
↳ Answer with Cross-platform ubiquity. [1][6]
“But TickTick offers flexible capture speed” [6][17]
↳ Answer with Team-ready workflow model. [1][6]
“But TickTick offers reminder robustness” [6][17]
↳ Answer with High-trust security posture. [1][9]
Discovery questions
  • Ask the buyer: “How important is this limitation in your evaluation?” [9][17]
vs Things
Why we win
  • Lead with Cross-platform ubiquity. Contrast it with Things's apple ecosystem lock-in narrows TAM. [1][6][23][31]
  • Lead with Team-ready workflow model. Contrast it with Things's small team implies limited enterprise expansion bandwidth. [1][6][23][31]
  • Lead with High-trust security posture. Contrast it with Things's pricing appears device-fragmented and App Store-based, which is frictional for teams that want a. [1][9][31]
Their weaknesses
  • Apple ecosystem lock-in narrows TAM: no evidence of Windows or Android support means it cannot serve mixed-device teams. [23][31]
  • Small team implies limited enterprise expansion bandwidth: 12 people and no open positions reduce the likelihood of fast horizontal expansion into collaboration or admin features. [23][31]
Objection handling
“But Things offers best-in-class Apple experience” [23][31]
↳ Answer with Cross-platform ubiquity. [1][6]
“But Things offers design-led differentiation” [23][31]
↳ Answer with Team-ready workflow model. [1][6]
“But Things offers focused product direction” [23][31]
↳ Answer with High-trust security posture. [1][9]
Discovery questions
  • Ask the buyer: “Is a mobile workflow part of what your team needs?” [23][31]
  • Ask the buyer: “How important is this limitation in your evaluation?” [23][31]
1
Promote your unique features: Comments on tasks, File attachments in tasks, Roles and permissions
Feature matrix shows 9 feature(s) that no competitor offers
Unique capabilities are your strongest differentiation lever
This Month Strategic
2
Leverage "Cross-platform ubiquity: 10+ apps and add-ons across desktop, Android, iOS, wearables, browser extensions, and email add-ons make it easy to keep Todoist in the user’s daily loop [6]." to pursue "API/developer ecosystem could create switching costs and platform lock-in"
Derived from SWOT cross-analysis (strength + opportunity alignment)
Leveraging strengths to capture opportunities creates sustainable advantage
This Quarter Longer Bet
Biggest Threat

TickTick has higher app satisfaction (4.9 vs 4.8)

Market Positioning

Todoist competes in a market with 2 analyzed competitors. Momentum comparison is limited — Things could not be fully analyzed. Rankings may not reflect actual market position. Your pricing is positioned as median in the market (median: $5).

Opportunities
  1. API/developer ecosystem could create switching costs and platform lock-in
  2. Geographic expansion to serve international customer demand
IVMarket Signals
Public marketing pages discovered during scraping, grouped by intent.
Todoist (YOU) 10 pages
Pricing1
  • /pricing
Product1
  • Features | Todoist
Customers1
  • Customer Stories | Todoist
Integrations1
  • Integrations | Connect your apps to Todoist
Company1
  • Team productivity (made simple) - Todoist
Content1
  • Blog Post - Templates | Todoist
Trust / Legal1
  • Security Policy: Todoist
Other3
  • Team productivity (made simple) - Todoist
  • Channel Partners | Todoist
  • Business Travel Packing - Templates | Todoist
TickTick 9 pages
Product1
  • Features - TickTick
Integrations1
  • Integrations - TickTick
Company6
  • About - TickTick
  • Windows - TickTick
  • Mac - TickTick
  • License - TickTick
  • Security - TickTick
  • +1 more
Trust / Legal1
  • Security - TickTick
Things 20 pages
Pricing1
  • Things Pricing (from research)
Company2
  • About - Cultured Code
  • About - Cultured Code
Content17
  • Things Blog - Cultured Code
  • A Roadmap? - Things Blog - Cultured Code
  • Dates, Dates, Dates - Things Blog - Cultured Code
  • Natural Language Input for Due Dates - Things Blog - Culture
  • Providing Feedback from within Things - Things Blog - Cultur
  • +12 more
You have 2.4× the team size of TickTick.
~120 employees vs their ~50. Headcount advantage is real.
Team Size Comparison
Todoist ★ 120 TickTick 50 Things 12
TickTick
HQ
the United States
Things
Team Size
12 people
Leadership & Founders
TickTick
Founders
Zhong Sheng
Things
CEO
Werner Jainek
Founders
Werner Jainek
Todoist (YOU)
Revenue
~$50M ARR
Things
Revenue
$12.9 million
Customers rate everyone about the same. No reputation wedge to exploit or defend.
Source Todoist (YOU)TickTickThings
G2
Capterra
Trustpilot
3.6
81 reviews
4.4
18 reviews
Things siliconangle.com Mar 25, 2026

The AI security operations center conversation will also dominate RSAC with increasingly automated triage, investigation, things such as isolation and patching and the like. But agents will succeed or fail on foundations such as telemetry, quality, identity controls and exposure management hygiene,

Things siliconangle.com Mar 25, 2026

Constellation Research analyst Holger Mueller said the future of work is changing faster than ever before, and most humans will soon be using their desktops in a very different way. “Anthropic’s computer use allows Claude to act just like you, logging into sites, clicking on things, reading...

Todoist venturebeat.com Mar 24, 2026

But it failed to open the Shortcuts app on his Mac, send a screenshot via iMessage, list unfinished <strong>Todoist</strong> tasks (due to an authorization error), list Terminal sessions, display a food order from an active Safari tab, or fetch a URL from Safari using AppleScript.

Things theverge.com Mar 24, 2026

By joining the beta test and connecting a Beehiiv account to AI chatbots like ChatGPT or Claude, its paying customers can ask the chatbots for help with things like a grammar check on posts or insights on subscriber lists and specific performance details. Down the line, the Model Context Protocol..

Things siliconangle.com Mar 23, 2026

“Lambda obsesses over this because we have a research organization that works to test out and benchmark a variety of things running on our infrastructure that’s powered by Nvidia,” Khosroshahi said. “It’s not just about deploying the infrastructure …

Things siliconangle.com Mar 16, 2026

Jensen essentially told investors two things on his last earnings call.

Things siliconangle.com Mar 14, 2026

“I think S3 is absolutely critical as part of that fabric of AI going forward,” Strechay said. “I think that when you start to look at things like the S3 Vectors, the S3 Tables, [Apache] Iceberg and all of the different open table formats, it’s really becoming that data substrate for AI and analytic

Things theverge.com Mar 13, 2026

While we’re hard at work on some bigger projects, we’re also making room for the smaller things that still matter.

Things siliconangle.com Mar 13, 2026

Another update allows users to compare alternative routes to the same destination, so they could choose between a slightly longer, more scenic route with less traffic on the road, or a faster one that includes toll roads. The app will provide real-time alerts as things happen too, such as informatio

Things theverge.com Mar 12, 2026

This makes Asteria’s tech ideal for filmmakers who want to flesh out their projects with things that all look like they were designed by the same artistic team. In theory, it also helps studios prevent their partners from deploying gen AI in ways that could lead to lawsuits over whether someone has

Showing up to 20 most recent press mentions across all analyzed companies
Todoist (YOU)
Enterprise TierYes
Status PageYes
Enterprise Readiness 2 / 10
TickTick
Enterprise TierYes
Status PageNo
Enterprise Readiness 1 / 10
Things
Status PageNo
Enterprise Readiness 0 / 10
Todoist: To Do List & Calendar
Rating
4.6
Reviews
228.0K
Installs
Last Updated
Family
View on Google Play →
TickTick:To Do List & Calendar
Rating
4.6
Reviews
125.2K
Installs
Last Updated
Family
View on Google Play →

Every data point in this report is traceable. Below are the 69 sources consulted.

🌐 Website Analysis (3 sources)
Todoist Social media links https://todoist.com
TickTick Social media links https://ticktick.com
Things Tech stack detection https://culturedcode.com/things
📱 App Store Data (3 sources)
🔎 Web Research (11 sources)
Todoist Pricing | Todoist https://www.todoist.com/pricing
Todoist Todoist Pricing & Plans Update 2025: Everything You Need to Know https://www.todoist.com/help/articles/todoist-pricing-and-pl...
Todoist Todoist Business Plan: Pricing Update https://www.todoist.com/help/articles/todoist-business-plan-...
TickTick TickTick: To-do List, Tasks, Calendar, Reminder https://ticktick.com/upgrade
TickTick TickTick Pricing (March 2026): Compare Plans & Find the Best One | SaaSworthy https://www.saasworthy.com/product/ticktick/pricing
TickTick How much is TickTick? (TickTick app pricing) https://ellieplanner.com/productivity-copilot/ticktick-prici...
TickTick Deep Research: TickTick https://ticktick.com
Things App Store Pricing – Things – Cultured Code https://culturedcode.com/things/pricing/
Things Things 3 Is Coming - Things Blog - Cultured Code https://culturedcode.com/things/blog/2017/04/things-3-is-com...
Things Things 3 App - App Store https://apps.apple.com/us/app/things-3/id904237743
📄 Deep Page Scraping (42 sources)
Todoist Page content: /features https://todoist.com/features
Todoist Page content: /customers https://todoist.com/customers
Todoist Page content: /integrations https://todoist.com/integrations
Todoist Page content: /security https://todoist.com/security
Todoist Page content: /business https://todoist.com/business
Todoist Page content: /teams https://todoist.com/teams
Todoist Annual discount: 20% https://todoist.com/pricing
Todoist Page content: /templates/blog-post https://todoist.com/templates/blog-post
Todoist Page content: /channelpartners https://todoist.com/channelpartners
Todoist Page content: /templates/business-travel-packing https://todoist.com/templates/business-travel-packing

Data coverage

This report analyzes 2 competitors. Some strategic sections require data from 3+ competitors. Sections below our confidence threshold have been hidden rather than showing unreliable estimates.

Jump to Competitor
DDCompetitor Deep Dives
Momentum Score
33
Key Findings
  • Value-for-money positioning: External research cites $2.79/month and $3.99 monthly premium pricing, which gives TickTick a sharper price wedge against Todoist Business.
  • Power-user breadth: Habit tracker, Pomodoro, timeline, location reminders, constant reminders, and statistics make TickTick more than a task list, which helps retain individuals who want one app for productivity rituals [6].
  • Cross-platform convenience: Native surfaces and widgets across web, desktop, mobile, Windows, Mac, and browser-like capture flows make it easy to slot into daily life and reduce switching friction [6].
  • Recurring-task and reminder depth: Multiple reminder modes, daily reminders, and natural-language capture make the product strong in execution-heavy personal productivity, where reminder reliability matters more than team workflow depth [6].
  • Enterprise credibility exists but is under-specified: The presence of an enterprise tier suggests the company is not limited to consumers, but the scraped materials emphasize consumer productivity more than team governance [6].
SWOT
Strengths
  • Power-user feature density: habit tracking, Pomodoro, timeline, Eisenhower Matrix, and statistics create a “one app for everything” experience that is hard to replicate quickly [6].
  • Flexible capture speed: keyboard shortcuts, voice add, browser/email capture, and widgets support ultra-low-friction task entry [6].
  • Reminder robustness: constant, email, repeat, location, and daily reminders make it unusually strong for time-sensitive personal workflows [6].
Weaknesses
  • Weaker enterprise trust signal than Todoist: security page mentions AWS and encryption, but the scraped materials do not show the same explicit compliance language Todoist uses for Business [9].
  • Broader personal-productivity scope can blur the buyer story: habit tracking, Pomodoro, and themes make the app attractive, but not all of those features help justify team purchases [6].
  • Pricing transparency is weaker in the scraped site than Todoist’s published plan table, which can create friction for procurement-focused buyers comparing total cost.
Opportunities
  • API/developer ecosystem could create switching costs and platform lock-in
  • Content marketing (blog, guides, case studies) could drive organic acquisition
  • Security certifications (SOC 2, ISO 27001) would unlock regulated enterprise deals
Threats
  • Feature convergence may commoditize core product capabilities
Team & Funding
HQ: the United States
Tech Stack
Next.jsGoogle Analytics
App Store
4.9 stars (42,096 reviews)
Momentum Score
30
Key Findings
  • Apple-only premium niche: Things runs on Mac, iPad, iPhone, Apple Watch, and Apple Vision Pro, which creates a polished experience for Apple loyalists but excludes mixed-device teams by design [23].
  • Small-team operating model: The company explicitly says it currently consists of 12 people, implying a focus on product quality over aggressive enterprise expansion [23].
  • Release velocity is visible: The blog shows a major OS 26 refresh in September 2025 and a stream of historical feature posts, reinforcing a craftsmanship-led product culture [57].
  • Product strategy favors simplicity over breadth: The recurring-task posts show careful design iteration, suggesting Things wins by reducing complexity rather than stacking enterprise features [57].
  • Pricing is platform-fragmented rather than team-led: App Store-based pricing across devices points to a premium consumer model, not a collaborative SaaS motion.
SWOT
Strengths
  • Best-in-class Apple experience: support for Mac, iPad, iPhone, Watch, and Vision Pro aligns tightly with the premium Apple user base [23].
  • Design-led differentiation: the company explicitly foregrounds simplicity and beautiful design, which supports willingness to pay among aesthetic-sensitive buyers [23].
  • Focused product direction: a 12-person team and a singular product surface create tight product coherence and rapid design consistency [23].
Weaknesses
  • Apple ecosystem lock-in narrows TAM: no evidence of Windows or Android support means it cannot serve mixed-device teams [23].
  • Small team implies limited enterprise expansion bandwidth: 12 people and no open positions reduce the likelihood of fast horizontal expansion into collaboration or admin features [23].
  • Pricing appears device-fragmented and App Store-based, which is frictional for teams that want a single SaaS billing relationship.
Opportunities
  • Enterprise tier could unlock higher-value contracts
  • API/developer ecosystem could create switching costs and platform lock-in
Threats
  • TickTick has higher app satisfaction (4.9 vs 4.8)
Team & Funding
Team: 12 people
Tech Stack
Angular
Third-Party Tools
Crisp
App Store
4.8 stars (15,756 reviews)

Sources

  1. [6] todoist.com/features page_content
  2. [7] todoist.com/customers page_content
  3. [9] todoist.com/security page_content
  4. [12] todoist.com/pricing page_content
  5. [23] ticktick.com/about page_content
  6. [57] culturedcode.com/blog page_content
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