ConvertKit vs MailerLite: Side-by-Side Comparison 2026

ConvertKit: ConvertKit (now Kit) is the go-to email platform for creators who want simple automation and built-in commerce without the complexity of enterprise tools. MailerLite: MailerLite delivers the best value in email marketing with a generous free plan and clean interface, though its strict account approval process can frustrate new users.

Data verified 2026-03-13

How do ConvertKit and MailerLite compare at a glance?

Metric
ConvertKit
MailerLite
Founded
2013
2010
Headquarters
Boise, ID
Vilnius, Lithuania
Company Size
51-200
201-500
Primary Market
Email Marketing
Email Marketing
Pricing Model
freemium
freemium
Starting Price
$39/month
$10/month
Free Plan
Up to 10000 users
Up to 1000 users
G2 Rating
4.4/5 (217)
N/A
Best For
Creators and bloggers building an audience
Small businesses wanting affordable email marketing

What features does each platform offer?

ConvertKit key features

  • Visual automation builder for email sequences
  • Subscriber tagging and segmentation
  • Landing pages and signup forms
  • Creator commerce for digital products
  • Newsletter referral program
  • Integrations with creator tools (Teachable, Gumroad, etc.)

MailerLite key features

  • Drag-and-drop email editor with templates
  • Website and landing page builder
  • Marketing automation workflows
  • Signup forms and pop-ups
  • A/B testing for emails and landing pages
  • Paid newsletter subscriptions via Stripe
  • E-commerce integrations for digital product sales

Which is cheaper, ConvertKit or MailerLite?

ConvertKit pricing

Model: freemium

From: $39/month

Free: Up to 10000 users

Enterprise: No

MailerLite pricing

Model: freemium

From: $10/month

Free: Up to 1000 users

Enterprise: Available

When should you choose ConvertKit vs MailerLite?

Choose ConvertKit when...

  • Creators and bloggers building an audience
  • Digital product sellers wanting built-in commerce
  • Newsletter writers who need simple automation

Choose MailerLite when...

  • Small businesses wanting affordable email marketing
  • Freelancers and solopreneurs on a budget
  • Teams needing a simple all-in-one email and website builder

Company overview

ConvertKit

Creator-focused email marketing with landing pages and commerce.

Email Marketing
convertkit.com

MailerLite

Email marketing with a generous free plan and intuitive builder.

Email Marketing
www.mailerlite.com

Frequently asked questions

Is ConvertKit or MailerLite better?

It depends on your needs. ConvertKit is best for creators and bloggers building an audience. MailerLite is best for small businesses wanting affordable email marketing.

Which is cheaper, ConvertKit or MailerLite?

ConvertKit starts at $39/month. MailerLite starts at $10/month. Total cost depends on team size and required features.

Can I switch from ConvertKit to MailerLite?

Yes, many teams migrate between ConvertKit and MailerLite. Most email marketing tools offer import/export functionality. Consider running both tools in parallel during the transition period.

What do users say about ConvertKit vs MailerLite?

ConvertKit has a 4.4/5 rating on G2 with 217 reviews.

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ConvertKit and MailerLite are trademarks of their respective owners. Rivalize is not affiliated with either company. All information is sourced from publicly available data.