Freshsales vs HubSpot: Side-by-Side Comparison 2026

Freshsales: Freshsales delivers the best value AI-powered CRM for SMBs, with built-in calling and a generous free plan, though it shines brightest within the Freshworks ecosystem. HubSpot: HubSpot offers the best free CRM on the market and scales well for growing businesses, though enterprise-tier costs can rival Salesforce.

Data verified 2026-03-13

How do Freshsales and HubSpot compare at a glance?

Metric
Freshsales
HubSpot
Founded
2016
2006
Headquarters
San Mateo, CA
Cambridge, MA
Company Size
1000+
1000+
Primary Market
CRM
CRM
Pricing Model
freemium
freemium
Starting Price
$9/user/month
$15/seat/month
Free Plan
Up to 3 users
Up to 5 users
G2 Rating
4.5/5 (1,200)
4.4/5 (12,000)
Best For
SMBs wanting an affordable CRM with built-in AI
Growing businesses wanting marketing, sales, and service in one platform

What features does each platform offer?

Freshsales key features

  • Freddy AI for lead scoring and deal insights
  • Built-in phone, email, and chat channels
  • Visual sales pipeline with weighted forecasting
  • Contact lifecycle management
  • Workflow automations with conditional triggers
  • Integration with Freshworks ecosystem (Freshdesk, Freshmarketer)

HubSpot key features

  • Free CRM with contact management up to 1M contacts
  • Marketing Hub: email, ads, social, landing pages
  • Sales Hub: pipeline management, sequences, quotes
  • Service Hub: ticketing, knowledge base, live chat
  • HubSpot AI for content generation and insights
  • Extensive app marketplace

Which is cheaper, Freshsales or HubSpot?

Freshsales pricing

Model: freemium

From: $9/user/month

Free: Up to 3 users

Enterprise: Available

HubSpot pricing

Model: freemium

From: $15/seat/month

Free: Up to 5 users

Enterprise: Available

When should you choose Freshsales vs HubSpot?

Choose Freshsales when...

  • SMBs wanting an affordable CRM with built-in AI
  • Teams already using Freshworks products
  • Sales teams that need phone and email built into their CRM

Choose HubSpot when...

  • Growing businesses wanting marketing, sales, and service in one platform
  • Teams that want a generous free CRM to start with
  • Companies prioritizing ease of use over deep customization

Company overview

Freshsales

AI-powered CRM for high-velocity sales teams by Freshworks.

CRM
www.freshworks.com/crm/sales/

HubSpot

All-in-one CRM, marketing, sales, and service platform for growing businesses.

CRM Email Marketing Marketing & SEO
www.hubspot.com

Frequently asked questions

Is Freshsales or HubSpot better?

It depends on your needs. Freshsales is best for smbs wanting an affordable crm with built-in ai. HubSpot is best for growing businesses wanting marketing, sales, and service in one platform.

Which is cheaper, Freshsales or HubSpot?

Freshsales starts at $9/user/month. HubSpot starts at $15/seat/month. Total cost depends on team size and required features.

Can I switch from Freshsales to HubSpot?

Yes, many teams migrate between Freshsales and HubSpot. Most crm tools offer import/export functionality. Consider running both tools in parallel during the transition period.

What do users say about Freshsales vs HubSpot?

Freshsales has a 4.5/5 rating on G2 with 1,200 reviews. HubSpot has a 4.4/5 rating on G2 with 12,000 reviews.

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Freshsales and HubSpot are trademarks of their respective owners. Rivalize is not affiliated with either company. All information is sourced from publicly available data.