FullStory vs Heap: Side-by-Side Comparison 2026
FullStory: FullStory is the most powerful session replay platform, with unique frustration signals and DX data capture that help teams find and fix UX issues faster than any competitor. Heap: Heap is the best analytics tool for teams that want complete behavioral data without writing tracking code, thanks to its unique autocapture and retroactive analysis capabilities.
Data verified 2026-03-13
How do FullStory and Heap compare at a glance?
What features does each platform offer?
FullStory key features
- Session replay with pixel-perfect fidelity
- Frustration signals (rage clicks, dead clicks, error clicks)
- Heatmaps and click maps
- Product analytics with event-based tracking
- Conversion funnel analysis
- DX data capture for developer debugging
- Privacy controls and PII exclusion
Heap key features
- Autocapture for automatic event tracking without code
- Retroactive analytics on historical data
- Session replay integrated with analytics
- AI-powered insights and anomaly detection
- Funnel and retention analysis
- Point-and-click event definition (no developer needed)
Which is cheaper, FullStory or Heap?
FullStory pricing
Model: freemium
From: $199/month
Enterprise: Available
Heap pricing
Model: freemium
From: $300/month
Enterprise: Available
When should you choose FullStory vs Heap?
Choose FullStory when...
- UX and product teams wanting to understand user frustration
- Enterprise companies needing session replay with strong privacy controls
- Teams wanting to combine session replay with product analytics
Choose Heap when...
- Product teams wanting zero-code event tracking
- Companies that need retroactive analysis of past behavior
- Non-technical teams who want analytics without developer support
Company overview
FullStory
Behavioral data platform with session replay and frustration signals.
Heap
Digital insights platform with autocapture for complete user behavior data.
Frequently asked questions
Is FullStory or Heap better?
It depends on your needs. FullStory is best for ux and product teams wanting to understand user frustration. Heap is best for product teams wanting zero-code event tracking.
Which is cheaper, FullStory or Heap?
FullStory starts at $199/month. Heap starts at $300/month. Total cost depends on team size and required features.
Can I switch from FullStory to Heap?
Yes, many teams migrate between FullStory and Heap. Most analytics tools offer import/export functionality. Consider running both tools in parallel during the transition period.
What do users say about FullStory vs Heap?
FullStory has a 4.5/5 rating on G2 with 370 reviews. Heap has a 4.3/5 rating on G2 with 1,100 reviews.
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FullStory and Heap are trademarks of their respective owners. Rivalize is not affiliated with either company. All information is sourced from publicly available data.