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Plausible Review 2026: Is It Worth It?

Plausible is the best privacy-first Google Analytics alternative, offering a sub-1KB script and full GDPR compliance without cookie banners or complex setup.

From $9/month
open source
Founded 2019
1-10 employees
Last updated 2026-03-13 Tallinn, Estonia plausible.io

What does Plausible do?

Privacy-friendly, lightweight web analytics alternative to Google Analytics. Founded in 2019 and headquartered in Tallinn, Estonia, Plausible serves teams in the analytics space. The company has 1-10 employees.

What are Plausible's key features?

01

Lightweight script under 1KB (no page speed impact)

02

Privacy-first with no cookies required

03

GDPR, CCPA, and PECR compliant out of the box

04

Simple one-page dashboard

05

Goal and event tracking

06

Self-hosted Community Edition (AGPL license)

07

UTM campaign tracking

How much does Plausible cost?

Pricing Model

open source

Starting Price

$9/month

Enterprise

Available

Pricing verified 2026-03-13

Who is Plausible best for?

Best for

  • Privacy-conscious businesses wanting GDPR compliance without consent banners
  • Developers and bloggers who want lightweight analytics
  • Companies looking to self-host their analytics

Not ideal for

  • Teams needing deep behavioral or product analytics
  • Businesses wanting funnel analysis and cohort reports
  • Marketers needing multi-touch attribution

Frequently asked questions about Plausible

Is Plausible worth it in 2026?

Plausible is the best privacy-first Google Analytics alternative, offering a sub-1KB script and full GDPR compliance without cookie banners or complex setup.

How much does Plausible cost?

Plausible starts at $9/month. Enterprise pricing is available on request.

What are Plausible's biggest pros and cons?

Plausible is best for privacy-conscious businesses wanting gdpr compliance without consent banners. However, it may not be ideal for teams needing deep behavioral or product analytics.

What are the best Plausible alternatives?

Top Plausible alternatives include Fathom, Umami, Simple Analytics. Each has different strengths depending on your team size, budget, and specific needs.

Plausible competitors

3 competitors

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Compare Plausible vs competitors

Looking for Plausible alternatives?

See the top 3 alternatives compared side by side

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Free report comparing Plausible against Fathom, Umami, Simple Analytics. Pricing, features, momentum, and strategic recommendations.

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Plausible is a trademark of its respective owner. Rivalize is not affiliated with Plausible. All information is sourced from publicly available data.