Fathom vs Plausible: Side-by-Side Comparison 2026
Fathom: Fathom is the premium privacy-focused analytics tool, offering the cleanest dashboard and strongest compliance guarantees for businesses that value simplicity over depth. Plausible: Plausible is the best privacy-first Google Analytics alternative, offering a sub-1KB script and full GDPR compliance without cookie banners or complex setup.
Data verified 2026-03-13
How do Fathom and Plausible compare at a glance?
What features does each platform offer?
Fathom key features
- Privacy-first analytics with no cookies
- GDPR, CCPA, and ePrivacy compliant
- Unlimited websites on all plans
- Email reports and uptime monitoring
- EU data isolation option
- Simple single-page dashboard
Plausible key features
- Lightweight script under 1KB (no page speed impact)
- Privacy-first with no cookies required
- GDPR, CCPA, and PECR compliant out of the box
- Simple one-page dashboard
- Goal and event tracking
- Self-hosted Community Edition (AGPL license)
- UTM campaign tracking
Which is cheaper, Fathom or Plausible?
Fathom pricing
Model: paid only
From: $15/month
Enterprise: No
Plausible pricing
Model: open source
From: $9/month
Enterprise: Available
When should you choose Fathom vs Plausible?
Choose Fathom when...
- Privacy-focused businesses wanting simple website analytics
- Agencies managing many sites (unlimited websites included)
- Companies needing EU data residency compliance
Choose Plausible when...
- Privacy-conscious businesses wanting GDPR compliance without consent banners
- Developers and bloggers who want lightweight analytics
- Companies looking to self-host their analytics
Company overview
Plausible
Privacy-friendly, lightweight web analytics alternative to Google Analytics.
Frequently asked questions
Is Fathom or Plausible better?
It depends on your needs. Fathom is best for privacy-focused businesses wanting simple website analytics. Plausible is best for privacy-conscious businesses wanting gdpr compliance without consent banners.
Which is cheaper, Fathom or Plausible?
Fathom starts at $15/month. Plausible starts at $9/month. Total cost depends on team size and required features.
Can I switch from Fathom to Plausible?
Yes, many teams migrate between Fathom and Plausible. Most analytics tools offer import/export functionality. Consider running both tools in parallel during the transition period.
What do users say about Fathom vs Plausible?
Fathom has a 4.6/5 rating on G2 with 17 reviews.
Why not just use ChatGPT?
Prompts guess. Rivalize knows.
15-25% of teams use AI prompts for competitive research. Here is why that approach falls short.
Real scraping, not hallucination
We scrape 40+ actual pages per competitor. AI prompts guess from training data that may be months or years out of date.
Source attribution on every claim
Every data point links to where we found it. Prompts cannot cite sources because they do not access real-time data.
Monitoring, not one-shots
Rivalize tracks changes over time and scores momentum trends. Prompts give you a snapshot that is already stale by the time you read it.
Real data, real sources, real intelligence.
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Fathom and Plausible are trademarks of their respective owners. Rivalize is not affiliated with either company. All information is sourced from publicly available data.