PostHog Pricing (2026): Plans, Total Cost & Hidden Costs
PostHog starts at Free (usage-based after 1M events)[1]. Below is the full breakdown — every price traced to PostHog's own pricing page and dated, plus the total-cost-of-ownership math the sticker price hides.
Every figure below verified 2026-03-13 · sourced from PostHog's pricing page
PostHog pricing at a glance
Every figure links to source [1]. Enterprise prices are marked "not published" because PostHog does not list them — we never fabricate a number.
The real total cost of PostHog
A starting price of Free (usage-based after 1M events) is the headline, not the bill. The true cost depends on seats, billing cadence, and the hours your team spends managing it. The factors that move the number:
- • Seat creep. Per-seat pricing means every new hire adds to the bill — budget for the team you'll have in 12 months, not today.
- • Enterprise opacity. The top tier is "contact sales" with no public price — expect a custom quote once you need SSO, audit logs, or advanced admin.
- • Hidden hours. Onboarding, admin, and integration time are real costs the sticker price never shows.
Where PostHog is genuinely strong
We're not here to trash PostHog — for the right team it's a solid choice. Credit where it's due:
- Genuinely strong for Engineering-led teams wanting an all-in-one analytics platform, Companies needing self-hosted analytics for data sovereignty, Startups wanting feature flags, analytics, and session replay in one tool.
- Notable capabilities: Product analytics with event tracking, Session replay with console logs, Feature flags and A/B testing, Surveys for user feedback.
- Rated 4.5/5 on G2 across 963 reviews.
PostHog is the most complete open-source product analytics platform, combining analytics, session replay, feature flags, and experiments in one developer-friendly tool.
How Rivalize tracks PostHog's pricing
Everything on this page is verifiable — every number links to PostHog's own pricing page and carries the date we checked it. That's the whole point of Rivalize: competitive intelligence you can trust, because every claim is cited and dated, not a vendor's marketing spin.
Every claim cited
Source URL + verification date on every figure. No unsourced tables.
Sourced, not guessed
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Checked twice each weekday
Pricing changes get flagged so you're never caught out by a quiet hike.
Compare PostHog pricing against alternatives
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PostHog pricing FAQ
How much does PostHog cost?
PostHog's published plans start at Free (usage-based after 1M events). Enterprise pricing is custom and not published publicly. This figure was verified from PostHog's pricing page on 2026-03-13.
Does PostHog have a free plan?
PostHog does not publish a free plan. Paid plans start at Free (usage-based after 1M events).
What is the true total cost of PostHog?
Published list price is only part of it. Factor in seats, annual-vs-monthly billing, add-ons, and the internal hours spent managing the tool to get the real total cost of ownership.
Sources
- PostHog pricing page — https://posthog.com/pricing · verified 2026-03-13
PostHog is a trademark of its owner. Rivalize is not affiliated with PostHog. All pricing is sourced from publicly available information and may change — always confirm on PostHog's official pricing page.