Head-to-head HR & Recruiting

ADP vs Gusto: Side-by-Side Comparison 2026

Side-by-side competitive intelligence comparison. Pricing, features, market positioning, and momentum scoring.

ADP profile Gusto profile

How do ADP and Gusto compare at a glance?

ADP vs Gusto 8 measures
ADP and Gusto, measure by measure
Metric ADP Gusto
Founded 1949 2011
Headquarters Roseland, NJ San Francisco, CA
Company Size 1000+ 1000+
Primary Market HR & Recruiting HR & Recruiting
Pricing Model N/A paid only
Starting Price N/A $49/month + $6/person
G2 Rating N/A 4.6/5 (7,700)
Best For N/A Small businesses needing simple, reliable payroll

Pricing sources, every figure cited

Which is cheaper, ADP or Gusto?

ADP pricing

No pricing on record for ADP.

Gusto pricing

From
$49/month + $6/person
Model
paid only
Enterprise
Available

When should you choose ADP vs Gusto?

Choose Gusto when...

  • Small businesses needing simple, reliable payroll
  • Companies wanting payroll and benefits in one platform
  • US-based teams under 100 employees

Company overview

ADP

Payroll, HR, tax, and benefits administration platform serving businesses of all sizes.

adp.com

Gusto

People platform with payroll, benefits, and HR for small businesses.

gusto.com

Frequently asked questions

ADP against Gusto, in short answers taken from the table above.

Is ADP or Gusto better?

ADP and Gusto both compete in hr & recruiting. The best choice depends on your team size, budget, and specific requirements.

Which is cheaper, ADP or Gusto?

ADP's pricing is not publicly listed. Gusto starts at $49/month + $6/person. Total cost depends on team size and required features.

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ADP and Gusto are trademarks of their respective owners. Rivalize is not affiliated with either company. All information is sourced from publicly available data.