HubSpot vs Keap: Side-by-Side Comparison 2026

Side-by-side competitive intelligence comparison. Pricing, features, market positioning, and momentum scoring.

Data verified 2026-03-13

How do HubSpot and Keap compare at a glance?

Metric
HubSpot
Keap
Founded
2006
2001
Headquarters
Cambridge, MA
Chandler, AZ
Company Size
1000+
501-1000
Primary Market
CRM
CRM
Pricing Model
freemium
N/A
Starting Price
$15/seat/month
N/A
Free Plan
Up to 5 users
No free plan
G2 Rating
4.4/5 (12,000)
N/A
Best For
Growing businesses wanting marketing, sales, and service in one platform
N/A

Which is cheaper, HubSpot or Keap?

HubSpot pricing

Model: freemium

From: $15/seat/month

Free: Up to 5 users

Enterprise: Available

Keap pricing

Pricing data not yet available. Generate a free report for current pricing.

When should you choose HubSpot vs Keap?

Choose HubSpot when...

  • Growing businesses wanting marketing, sales, and service in one platform
  • Teams that want a generous free CRM to start with
  • Companies prioritizing ease of use over deep customization

Company overview

HubSpot

All-in-one CRM, marketing, sales, and service platform for growing businesses.

CRM Email Marketing Marketing & SEO
www.hubspot.com

Keap

All-in-one CRM with sales and marketing automation built for small businesses and entrepreneurs.

CRM Email Marketing
keap.com

Frequently asked questions

Is HubSpot or Keap better?

Both HubSpot and Keap are strong contenders in the crm space. The best choice depends on your team size, budget, and specific requirements.

Which is cheaper, HubSpot or Keap?

HubSpot starts at $15/seat/month. Keap's pricing is not publicly listed. Total cost depends on team size and required features.

Can I switch from HubSpot to Keap?

Yes, many teams migrate between HubSpot and Keap. Most crm tools offer import/export functionality. Consider running both tools in parallel during the transition period.

Why not just use ChatGPT?

Prompts guess. Rivalize knows.

15-25% of teams use AI prompts for competitive research. Here is why that approach falls short.

Real scraping, not hallucination

We scrape 40+ actual pages per competitor. AI prompts guess from training data that may be months or years out of date.

Source attribution on every claim

Every data point links to where we found it. Prompts cannot cite sources because they do not access real-time data.

Monitoring, not one-shots

Rivalize tracks changes over time and scores momentum trends. Prompts give you a snapshot that is already stale by the time you read it.

See the difference — try a free report

Real data, real sources, real intelligence.

Want the full HubSpot vs Keap analysis?

The free Rivalize report goes deeper than this comparison page. You get a downloadable report with:

Full pricing tier comparison
Feature-by-feature matrix
Tech stack detection
Momentum scoring (0-100)
Social presence analysis
AI-powered strategic recommendations
Generate Free Comparison Report

Full analysis in under 3 minutes. No credit card required.

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HubSpot and Keap are trademarks of their respective owners. Rivalize is not affiliated with either company. All information is sourced from publicly available data.