ActiveCampaign vs HubSpot: Side-by-Side Comparison 2026
ActiveCampaign: ActiveCampaign offers the most powerful marketing automation at the SMB price point, combining email, CRM, and sales automation in one platform. HubSpot: HubSpot offers the best free CRM on the market and scales well for growing businesses, though enterprise-tier costs can rival Salesforce.
Data verified 2026-03-13
How do ActiveCampaign and HubSpot compare at a glance?
What features does each platform offer?
ActiveCampaign key features
- Advanced marketing automation with visual workflow builder
- Built-in CRM with sales automation
- Email marketing with dynamic content
- Site and event tracking
- Lead scoring and contact management
- SMS marketing and landing pages
- Machine learning for predictive sending and win probability
HubSpot key features
- Free CRM with contact management up to 1M contacts
- Marketing Hub: email, ads, social, landing pages
- Sales Hub: pipeline management, sequences, quotes
- Service Hub: ticketing, knowledge base, live chat
- HubSpot AI for content generation and insights
- Extensive app marketplace
Which is cheaper, ActiveCampaign or HubSpot?
ActiveCampaign pricing
Model: paid only
From: $15/month
Enterprise: Available
HubSpot pricing
Model: freemium
From: $15/seat/month
Free: Up to 5 users
Enterprise: Available
When should you choose ActiveCampaign vs HubSpot?
Choose ActiveCampaign when...
- SMBs wanting powerful automation without enterprise pricing
- Teams needing combined email marketing and CRM
- B2B companies with complex nurture sequences
Choose HubSpot when...
- Growing businesses wanting marketing, sales, and service in one platform
- Teams that want a generous free CRM to start with
- Companies prioritizing ease of use over deep customization
Company overview
ActiveCampaign
Marketing automation with email, CRM, and customer experience tools.
HubSpot
All-in-one CRM, marketing, sales, and service platform for growing businesses.
Frequently asked questions
Is ActiveCampaign or HubSpot better?
It depends on your needs. ActiveCampaign is best for smbs wanting powerful automation without enterprise pricing. HubSpot is best for growing businesses wanting marketing, sales, and service in one platform.
Which is cheaper, ActiveCampaign or HubSpot?
ActiveCampaign starts at $15/month. HubSpot starts at $15/seat/month. Total cost depends on team size and required features.
Can I switch from ActiveCampaign to HubSpot?
Yes, many teams migrate between ActiveCampaign and HubSpot. Most email marketing tools offer import/export functionality. Consider running both tools in parallel during the transition period.
What do users say about ActiveCampaign vs HubSpot?
ActiveCampaign has a 4.5/5 rating on G2 with 14,600 reviews. HubSpot has a 4.4/5 rating on G2 with 12,000 reviews.
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ActiveCampaign and HubSpot are trademarks of their respective owners. Rivalize is not affiliated with either company. All information is sourced from publicly available data.