ActiveCampaign Pricing (2026): Plans, Total Cost & Hidden Costs
ActiveCampaign starts at $15/month[1]. Below is the full breakdown — every price traced to ActiveCampaign's own pricing page and dated, plus the total-cost-of-ownership math the sticker price hides.
Every figure below verified 2026-03-13 · sourced from ActiveCampaign's pricing page
ActiveCampaign pricing at a glance
Every figure links to source [1]. Enterprise prices are marked "not published" because ActiveCampaign does not list them — we never fabricate a number.
The real total cost of ActiveCampaign
A starting price of $15/month is the headline, not the bill. The true cost depends on seats, billing cadence, and the hours your team spends managing it. The factors that move the number:
- • Seat creep. Per-seat pricing means every new hire adds to the bill — budget for the team you'll have in 12 months, not today.
- • Annual lock-in. The ~20% off annual discount trades flexibility for savings — you commit for the year.
- • Enterprise opacity. The top tier is "contact sales" with no public price — expect a custom quote once you need SSO, audit logs, or advanced admin.
- • Hidden hours. Onboarding, admin, and integration time are real costs the sticker price never shows.
Where ActiveCampaign is genuinely strong
We're not here to trash ActiveCampaign — for the right team it's a solid choice. Credit where it's due:
- Genuinely strong for SMBs wanting powerful automation without enterprise pricing, Teams needing combined email marketing and CRM, B2B companies with complex nurture sequences.
- Notable capabilities: Advanced marketing automation with visual workflow builder, Built-in CRM with sales automation, Email marketing with dynamic content, Site and event tracking.
- Rated 4.5/5 on G2 across 14,600 reviews.
ActiveCampaign offers the most powerful marketing automation at the SMB price point, combining email, CRM, and sales automation in one platform.
How Rivalize tracks ActiveCampaign's pricing
Everything on this page is verifiable — every number links to ActiveCampaign's own pricing page and carries the date we checked it. That's the whole point of Rivalize: competitive intelligence you can trust, because every claim is cited and dated, not a vendor's marketing spin.
Every claim cited
Source URL + verification date on every figure. No unsourced tables.
Sourced, not guessed
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Checked twice each weekday
Pricing changes get flagged so you're never caught out by a quiet hike.
Compare ActiveCampaign pricing against alternatives
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ActiveCampaign pricing FAQ
How much does ActiveCampaign cost?
ActiveCampaign's published plans start at $15/month. Enterprise pricing is custom and not published publicly. This figure was verified from ActiveCampaign's pricing page on 2026-03-13.
Does ActiveCampaign have a free plan?
ActiveCampaign does not publish a free plan. Paid plans start at $15/month.
What is the true total cost of ActiveCampaign?
Published list price is only part of it. Factor in seats, annual-vs-monthly billing (~20% off on annual), add-ons, and the internal hours spent managing the tool to get the real total cost of ownership.
Sources
- ActiveCampaign pricing page — https://www.activecampaign.com/pricing · verified 2026-03-13
ActiveCampaign is a trademark of its owner. Rivalize is not affiliated with ActiveCampaign. All pricing is sourced from publicly available information and may change — always confirm on ActiveCampaign's official pricing page.