ActiveCampaign vs Klaviyo: Side-by-Side Comparison 2026
ActiveCampaign: ActiveCampaign offers the most powerful marketing automation at the SMB price point, combining email, CRM, and sales automation in one platform. Klaviyo: Klaviyo is the gold standard for e-commerce email and SMS marketing, with unmatched Shopify integration and predictive analytics that justify its premium pricing.
Data verified 2026-03-13
How do ActiveCampaign and Klaviyo compare at a glance?
What features does each platform offer?
ActiveCampaign key features
- Advanced marketing automation with visual workflow builder
- Built-in CRM with sales automation
- Email marketing with dynamic content
- Site and event tracking
- Lead scoring and contact management
- SMS marketing and landing pages
- Machine learning for predictive sending and win probability
Klaviyo key features
- Deep e-commerce platform integrations (Shopify, BigCommerce, WooCommerce)
- Predictive analytics for customer lifetime value
- Dynamic segmentation based on purchase behavior
- Email and SMS marketing in one platform
- Pre-built automation flows for e-commerce
- Product recommendation engine
- Revenue attribution and ROI reporting
Which is cheaper, ActiveCampaign or Klaviyo?
ActiveCampaign pricing
Model: paid only
From: $15/month
Enterprise: Available
Klaviyo pricing
Model: freemium
From: $20/month
Free: Up to 250 users
Enterprise: Available
When should you choose ActiveCampaign vs Klaviyo?
Choose ActiveCampaign when...
- SMBs wanting powerful automation without enterprise pricing
- Teams needing combined email marketing and CRM
- B2B companies with complex nurture sequences
Choose Klaviyo when...
- E-commerce brands wanting data-driven email and SMS marketing
- Shopify merchants needing deep integration
- DTC brands focused on customer lifetime value
Company overview
ActiveCampaign
Marketing automation with email, CRM, and customer experience tools.
Klaviyo
E-commerce marketing automation with email, SMS, and customer data.
Frequently asked questions
Is ActiveCampaign or Klaviyo better?
It depends on your needs. ActiveCampaign is best for smbs wanting powerful automation without enterprise pricing. Klaviyo is best for e-commerce brands wanting data-driven email and sms marketing.
Which is cheaper, ActiveCampaign or Klaviyo?
ActiveCampaign starts at $15/month. Klaviyo starts at $20/month. Total cost depends on team size and required features.
Can I switch from ActiveCampaign to Klaviyo?
Yes, many teams migrate between ActiveCampaign and Klaviyo. Most email marketing tools offer import/export functionality. Consider running both tools in parallel during the transition period.
What do users say about ActiveCampaign vs Klaviyo?
ActiveCampaign has a 4.5/5 rating on G2 with 14,600 reviews. Klaviyo has a 4.6/5 rating on G2 with 1,178 reviews.
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ActiveCampaign and Klaviyo are trademarks of their respective owners. Rivalize is not affiliated with either company. All information is sourced from publicly available data.