Brevo vs HubSpot: Side-by-Side Comparison 2026
Brevo: Brevo offers the most affordable all-in-one marketing platform by charging per email sent rather than per contact, making it unbeatable for businesses with large lists and moderate send volumes. HubSpot: HubSpot offers the best free CRM on the market and scales well for growing businesses, though enterprise-tier costs can rival Salesforce.
Data verified 2026-03-13
How do Brevo and HubSpot compare at a glance?
What features does each platform offer?
Brevo key features
- Email marketing with drag-and-drop editor
- SMS and WhatsApp marketing
- Marketing automation workflows
- Built-in CRM with deal pipeline
- Transactional email and SMTP relay
- Live chat and chatbot
- Pricing based on email volume, not contacts
HubSpot key features
- Free CRM with contact management up to 1M contacts
- Marketing Hub: email, ads, social, landing pages
- Sales Hub: pipeline management, sequences, quotes
- Service Hub: ticketing, knowledge base, live chat
- HubSpot AI for content generation and insights
- Extensive app marketplace
Which is cheaper, Brevo or HubSpot?
Brevo pricing
Model: freemium
From: $9/month
Free: Up to 500 users
Enterprise: Available
HubSpot pricing
Model: freemium
From: $15/seat/month
Free: Up to 5 users
Enterprise: Available
When should you choose Brevo vs HubSpot?
Choose Brevo when...
- Small businesses wanting an affordable all-in-one marketing suite
- Teams needing email, SMS, and CRM in one platform
- Businesses with large contact lists (volume-based pricing is cheaper)
Choose HubSpot when...
- Growing businesses wanting marketing, sales, and service in one platform
- Teams that want a generous free CRM to start with
- Companies prioritizing ease of use over deep customization
Company overview
Brevo
All-in-one marketing platform with email, SMS, chat, and CRM.
HubSpot
All-in-one CRM, marketing, sales, and service platform for growing businesses.
Frequently asked questions
Is Brevo or HubSpot better?
It depends on your needs. Brevo is best for small businesses wanting an affordable all-in-one marketing suite. HubSpot is best for growing businesses wanting marketing, sales, and service in one platform.
Which is cheaper, Brevo or HubSpot?
Brevo starts at $9/month. HubSpot starts at $15/seat/month. Total cost depends on team size and required features.
Can I switch from Brevo to HubSpot?
Yes, many teams migrate between Brevo and HubSpot. Most email marketing tools offer import/export functionality. Consider running both tools in parallel during the transition period.
What do users say about Brevo vs HubSpot?
Brevo has a 4.5/5 rating on G2 with 2,432 reviews. HubSpot has a 4.4/5 rating on G2 with 12,000 reviews.
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Brevo and HubSpot are trademarks of their respective owners. Rivalize is not affiliated with either company. All information is sourced from publicly available data.