ActiveCampaign vs Brevo: Side-by-Side Comparison 2026
ActiveCampaign: ActiveCampaign offers the most powerful marketing automation at the SMB price point, combining email, CRM, and sales automation in one platform. Brevo: Brevo offers the most affordable all-in-one marketing platform by charging per email sent rather than per contact, making it unbeatable for businesses with large lists and moderate send volumes.
Data verified 2026-03-13
How do ActiveCampaign and Brevo compare at a glance?
What features does each platform offer?
ActiveCampaign key features
- Advanced marketing automation with visual workflow builder
- Built-in CRM with sales automation
- Email marketing with dynamic content
- Site and event tracking
- Lead scoring and contact management
- SMS marketing and landing pages
- Machine learning for predictive sending and win probability
Brevo key features
- Email marketing with drag-and-drop editor
- SMS and WhatsApp marketing
- Marketing automation workflows
- Built-in CRM with deal pipeline
- Transactional email and SMTP relay
- Live chat and chatbot
- Pricing based on email volume, not contacts
Which is cheaper, ActiveCampaign or Brevo?
ActiveCampaign pricing
Model: paid only
From: $15/month
Enterprise: Available
Brevo pricing
Model: freemium
From: $9/month
Free: Up to 500 users
Enterprise: Available
When should you choose ActiveCampaign vs Brevo?
Choose ActiveCampaign when...
- SMBs wanting powerful automation without enterprise pricing
- Teams needing combined email marketing and CRM
- B2B companies with complex nurture sequences
Choose Brevo when...
- Small businesses wanting an affordable all-in-one marketing suite
- Teams needing email, SMS, and CRM in one platform
- Businesses with large contact lists (volume-based pricing is cheaper)
Company overview
ActiveCampaign
Marketing automation with email, CRM, and customer experience tools.
Brevo
All-in-one marketing platform with email, SMS, chat, and CRM.
Frequently asked questions
Is ActiveCampaign or Brevo better?
It depends on your needs. ActiveCampaign is best for smbs wanting powerful automation without enterprise pricing. Brevo is best for small businesses wanting an affordable all-in-one marketing suite.
Which is cheaper, ActiveCampaign or Brevo?
ActiveCampaign starts at $15/month. Brevo starts at $9/month. Total cost depends on team size and required features.
Can I switch from ActiveCampaign to Brevo?
Yes, many teams migrate between ActiveCampaign and Brevo. Most email marketing tools offer import/export functionality. Consider running both tools in parallel during the transition period.
What do users say about ActiveCampaign vs Brevo?
ActiveCampaign has a 4.5/5 rating on G2 with 14,600 reviews. Brevo has a 4.5/5 rating on G2 with 2,432 reviews.
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ActiveCampaign and Brevo are trademarks of their respective owners. Rivalize is not affiliated with either company. All information is sourced from publicly available data.