Brevo vs Mailchimp: Side-by-Side Comparison 2026
Brevo: Brevo offers the most affordable all-in-one marketing platform by charging per email sent rather than per contact, making it unbeatable for businesses with large lists and moderate send volumes. Mailchimp: Mailchimp is the most recognized email marketing platform, best for small businesses wanting an easy-to-use all-in-one marketing tool.
Data verified 2026-03-13
How do Brevo and Mailchimp compare at a glance?
What features does each platform offer?
Brevo key features
- Email marketing with drag-and-drop editor
- SMS and WhatsApp marketing
- Marketing automation workflows
- Built-in CRM with deal pipeline
- Transactional email and SMTP relay
- Live chat and chatbot
- Pricing based on email volume, not contacts
Mailchimp key features
- Drag-and-drop email builder
- Marketing automation workflows
- Audience segmentation and tagging
- Landing pages and signup forms
- A/B testing for campaigns
- Detailed analytics and reporting
- Customer journey builder
Which is cheaper, Brevo or Mailchimp?
Brevo pricing
Model: freemium
From: $9/month
Free: Up to 500 users
Enterprise: Available
Mailchimp pricing
Model: freemium
From: $13/month
Free: Up to 500 users
Enterprise: Available
When should you choose Brevo vs Mailchimp?
Choose Brevo when...
- Small businesses wanting an affordable all-in-one marketing suite
- Teams needing email, SMS, and CRM in one platform
- Businesses with large contact lists (volume-based pricing is cheaper)
Choose Mailchimp when...
- Small businesses starting with email marketing
- E-commerce businesses wanting marketing automation
- Teams needing an all-in-one marketing platform
Company overview
Brevo
All-in-one marketing platform with email, SMS, chat, and CRM.
Mailchimp
All-in-one marketing platform with email, automation, and analytics.
Frequently asked questions
Is Brevo or Mailchimp better?
It depends on your needs. Brevo is best for small businesses wanting an affordable all-in-one marketing suite. Mailchimp is best for small businesses starting with email marketing.
Which is cheaper, Brevo or Mailchimp?
Brevo starts at $9/month. Mailchimp starts at $13/month. Total cost depends on team size and required features.
Can I switch from Brevo to Mailchimp?
Yes, many teams migrate between Brevo and Mailchimp. Most email marketing tools offer import/export functionality. Consider running both tools in parallel during the transition period.
What do users say about Brevo vs Mailchimp?
Brevo has a 4.5/5 rating on G2 with 2,432 reviews. Mailchimp has a 4.4/5 rating on G2 with 5,200 reviews.
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Brevo and Mailchimp are trademarks of their respective owners. Rivalize is not affiliated with either company. All information is sourced from publicly available data.