Copper vs HubSpot: Side-by-Side Comparison 2026
Copper: Copper is the best CRM for Google Workspace teams, auto-capturing contacts and activity from Gmail so reps spend less time on data entry. HubSpot: HubSpot offers the best free CRM on the market and scales well for growing businesses, though enterprise-tier costs can rival Salesforce.
Data verified 2026-03-13
How do Copper and HubSpot compare at a glance?
What features does each platform offer?
Copper key features
- Native Google Workspace integration (Gmail, Calendar, Drive)
- Automatic contact and activity data capture from email
- Visual pipeline management with drag-and-drop
- Relationship tracking and interaction history
- Workflow automations and task reminders
- Custom reports and forecasting dashboards
HubSpot key features
- Free CRM with contact management up to 1M contacts
- Marketing Hub: email, ads, social, landing pages
- Sales Hub: pipeline management, sequences, quotes
- Service Hub: ticketing, knowledge base, live chat
- HubSpot AI for content generation and insights
- Extensive app marketplace
Which is cheaper, Copper or HubSpot?
Copper pricing
Model: paid only
From: $9/seat/month
Enterprise: Available
HubSpot pricing
Model: freemium
From: $15/seat/month
Free: Up to 5 users
Enterprise: Available
When should you choose Copper vs HubSpot?
Choose Copper when...
- Teams deeply embedded in Google Workspace
- Small businesses wanting a CRM that auto-populates from Gmail
- Relationship-driven teams that value minimal data entry
Choose HubSpot when...
- Growing businesses wanting marketing, sales, and service in one platform
- Teams that want a generous free CRM to start with
- Companies prioritizing ease of use over deep customization
Company overview
Copper
CRM built for Google Workspace with automatic data entry and relationship tracking.
HubSpot
All-in-one CRM, marketing, sales, and service platform for growing businesses.
Frequently asked questions
Is Copper or HubSpot better?
It depends on your needs. Copper is best for teams deeply embedded in google workspace. HubSpot is best for growing businesses wanting marketing, sales, and service in one platform.
Which is cheaper, Copper or HubSpot?
Copper starts at $9/seat/month. HubSpot starts at $15/seat/month. Total cost depends on team size and required features.
Can I switch from Copper to HubSpot?
Yes, many teams migrate between Copper and HubSpot. Most crm tools offer import/export functionality. Consider running both tools in parallel during the transition period.
What do users say about Copper vs HubSpot?
Copper has a 4.5/5 rating on G2 with 1,150 reviews. HubSpot has a 4.4/5 rating on G2 with 12,000 reviews.
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Copper and HubSpot are trademarks of their respective owners. Rivalize is not affiliated with either company. All information is sourced from publicly available data.