Fathom vs Matomo: Side-by-Side Comparison 2026

Side-by-side competitive intelligence comparison. Pricing, features, market positioning, and momentum scoring.

Data verified 2026-03-13

How do Fathom and Matomo compare at a glance?

Metric
Fathom
Matomo
Founded
2018
2007
Headquarters
British Columbia, Canada
Wellington, New Zealand
Company Size
1-10
51-200
Primary Market
Analytics
Analytics
Pricing Model
paid only
N/A
Starting Price
$15/month
N/A
G2 Rating
4.6/5 (17)
N/A
Best For
Privacy-focused businesses wanting simple website analytics
N/A

Which is cheaper, Fathom or Matomo?

Fathom pricing

Model: paid only

From: $15/month

Enterprise: No

Matomo pricing

Pricing data not yet available. Generate a free report for current pricing.

When should you choose Fathom vs Matomo?

Choose Fathom when...

  • Privacy-focused businesses wanting simple website analytics
  • Agencies managing many sites (unlimited websites included)
  • Companies needing EU data residency compliance

Company overview

Fathom

Simple, privacy-focused website analytics that complies with GDPR.

Analytics
usefathom.com

Matomo

Open-source web analytics platform that provides full data ownership and GDPR compliance.

Analytics
matomo.org

Frequently asked questions

Is Fathom or Matomo better?

Both Fathom and Matomo are strong contenders in the analytics space. The best choice depends on your team size, budget, and specific requirements.

Which is cheaper, Fathom or Matomo?

Fathom starts at $15/month. Matomo's pricing is not publicly listed. Total cost depends on team size and required features.

Can I switch from Fathom to Matomo?

Yes, many teams migrate between Fathom and Matomo. Most analytics tools offer import/export functionality. Consider running both tools in parallel during the transition period.

Why not just use ChatGPT?

Prompts guess. Rivalize knows.

15-25% of teams use AI prompts for competitive research. Here is why that approach falls short.

Real scraping, not hallucination

We scrape 40+ actual pages per competitor. AI prompts guess from training data that may be months or years out of date.

Source attribution on every claim

Every data point links to where we found it. Prompts cannot cite sources because they do not access real-time data.

Monitoring, not one-shots

Rivalize tracks changes over time and scores momentum trends. Prompts give you a snapshot that is already stale by the time you read it.

See the difference — try a free report

Real data, real sources, real intelligence.

Want the full Fathom vs Matomo analysis?

The free Rivalize report goes deeper than this comparison page. You get a downloadable report with:

Full pricing tier comparison
Feature-by-feature matrix
Tech stack detection
Momentum scoring (0-100)
Social presence analysis
AI-powered strategic recommendations
Generate Free Comparison Report

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Fathom and Matomo are trademarks of their respective owners. Rivalize is not affiliated with either company. All information is sourced from publicly available data.