Copper vs Folk: Side-by-Side Comparison 2026

Copper: Copper is the best CRM for Google Workspace teams, auto-capturing contacts and activity from Gmail so reps spend less time on data entry. Folk: Folk is the best lightweight CRM for relationship-driven teams that source contacts from the web, offering the fastest path from lead capture to outreach.

Data verified 2026-03-13

How do Copper and Folk compare at a glance?

Metric
Copper
Folk
Founded
2013
2020
Headquarters
San Francisco, CA
Paris, France
Company Size
201-500
11-50
Primary Market
CRM
CRM
Pricing Model
paid only
free trial
Starting Price
$9/seat/month
$20/user/month
G2 Rating
4.5/5 (1,150)
4.5/5 (280)
Best For
Teams deeply embedded in Google Workspace
Small agencies and consultancies managing relationship-driven sales

What features does each platform offer?

Copper key features

  • Native Google Workspace integration (Gmail, Calendar, Drive)
  • Automatic contact and activity data capture from email
  • Visual pipeline management with drag-and-drop
  • Relationship tracking and interaction history
  • Workflow automations and task reminders
  • Custom reports and forecasting dashboards

Folk key features

  • Chrome extension for one-click contact capture from any website
  • Email sequences with mail merge and tracking
  • Contact enrichment with AI-powered data
  • Pipeline management with customizable stages
  • Shared team contacts and collaboration
  • Integration with LinkedIn, Gmail, and 6,000+ apps via Zapier

Which is cheaper, Copper or Folk?

Copper pricing

Model: paid only

From: $9/seat/month

Enterprise: Available

Folk pricing

Model: free trial

From: $20/user/month

Enterprise: Available

When should you choose Copper vs Folk?

Choose Copper when...

  • Teams deeply embedded in Google Workspace
  • Small businesses wanting a CRM that auto-populates from Gmail
  • Relationship-driven teams that value minimal data entry

Choose Folk when...

  • Small agencies and consultancies managing relationship-driven sales
  • Recruiters and VCs who source contacts from LinkedIn and the web
  • Teams wanting a lightweight CRM without enterprise complexity

Company overview

Copper

CRM built for Google Workspace with automatic data entry and relationship tracking.

CRM
www.copper.com

Folk

Lightweight CRM for relationship-driven teams and agencies.

CRM
www.folk.app

Frequently asked questions

Is Copper or Folk better?

It depends on your needs. Copper is best for teams deeply embedded in google workspace. Folk is best for small agencies and consultancies managing relationship-driven sales.

Which is cheaper, Copper or Folk?

Copper starts at $9/seat/month. Folk starts at $20/user/month. Total cost depends on team size and required features.

Can I switch from Copper to Folk?

Yes, many teams migrate between Copper and Folk. Most crm tools offer import/export functionality. Consider running both tools in parallel during the transition period.

What do users say about Copper vs Folk?

Copper has a 4.5/5 rating on G2 with 1,150 reviews. Folk has a 4.5/5 rating on G2 with 280 reviews.

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Copper and Folk are trademarks of their respective owners. Rivalize is not affiliated with either company. All information is sourced from publicly available data.